The 2020 Vision project has concluded after two years.
The project aimed to inform the public of the importance of our natural habitats, through the medium of photography and several conservation projects running all over the country. The project is now appearing as a street exhibition, and the flagship book is now available to buy.
The book is the first of many fabulous outputs from the project. For photographers, it showcases some of the best nature photography being produced in this country at the moment and as such is a great reference point. But ultimately, the pictures are there simply to lead the reader into the text and to be inspired by the examples of restoration that are already happening, from Sutherland to Somerset and to take hope from that work.
“We were determined from the outset that we wanted to speak to the broadest audience possible,” says Peter Cairns, the project’s coordinator. "So we went back to basics and created a message that was accessible and relevant to people, whether they were interested in nature conservation or not. And we hit upon the ‘more than’ theme."
"More than" runs through all of 2020VISION’s outputs. Rather than looking at the different habitats portrayed as a biologist might, “more than” emphasises the ways in which the layperson uses and benefits from each of the main habitats, making the case for their restoration relevant. Peatbogs, for example, have a pretty poor popular image, but 2020VISION’s photographers have revealed them as the dramatic, awe-inspiring places teeming with life that they actually are, while reminding the audience that they perform a vital service for us too by locking up carbon that would otherwise contribute to global warming.
The touring exhibition is visiting cities up and down the country, and is just a small part of The Roadshow, a whole host of events that will be happening between now and 2015. For more information, visit the 2020Vision website