52mm EXPODISC White Balance Filter launched

Press release:

EXPODISC offer two versions of the digital white balance filter:

White Balance Filter,  White Balance Solution for Digital Cameras & Digital Video.  A custom white balance using this filter before exposure ensures colours are recorded accurately, saving hours of work correcting images on the computer.

Warm Balance Filter, as above, but with a slight bias to produce warmer skin tones.

ExpoDisc filters are available in sizes from 52 to 82mm and 4x4 for use in filter holders.  They are supplied with a neck-strap, pouch and CD.

Prices start from £37.45 + VAT.

History of the ExpoDisc
The inventor of the ExpoDisc was George Wallace who originally designed the filter for slide film.  The idea was to turn the meter inside a 35mm camera into an incident light-meter by putting a prismatic diffusion filter in front of the lens and engineering it to pass exactly 18% of available light to arrive at the film plane, thus admitting the same amount of light which the average subject is assumed to reflect).  Besides metering perfect TTL exposures for film cameras, the ExpoDisc also generates a superb neutral reference for colour capture.   That's because it passes the light it receives without adding any significant colour cast of it's own and thereby identifying the unique colour cast that exists in every light condition! 

Each unit is individually calibrated and colour corrected for neutrality, making digital white balance fast and easy.  This easy to use tool allows every digital SLR camera to generate an impressive white balance, at capture, in almost all lighting conditions.

Read about George Wallace, the man behind the ExpoDisc.