Akvis Lightshop 2.0

Press Release:

Akvis LightShop lets you create an infinite number of amazing light effects that draw attention and can animate any photo. Now the program is available in both – standalone and plug-in versions. Mac: LightShop is now a Universal Binary application. Added compatibility with Photoshop Elements v.6.0.

People by their nature are attracted by things that shine, sparkle, glow and glitter. A light effect draws attention and animates any photo.

Akvis LightShop helps you create impressive light effects: lightning in a stormy sky, a colourful rainbow over a city, a reflection on a raindrop, the glow on smouldering wood in a fire-place, alien signs blazing in the night sky, flares on the sun, the lights of distant planets, fireworks - wherever your imagination may take you!

Light effects can brighten up any photo: make it look more natural (by adding reflections on shiny objects) or on the contrary - add a bit of magic and fantasy. Just a few clicks and the eyes of your loved one sparkle like diamonds; some simple manipulations - and a moonlit road appears in night scenery.

For quick start the program offers a number of ready-to-use light effects (presets) that can be applied in their initial version or can be modified. First you can train on available light effects and than create your exclusive ones. It is possible to save your own presets to use them in the future or share with others.

Professional designers will find many uses for light effects. They may apply reflections and glows to glamour photography - to make jewellery and precious stones sparkle on the images of celebrities; or use effects in advertisement catalogues to draw attention to exclusive articles. Christmas postcards can not do without magic lights and glows. Dull landscape shots can be saved by the sun rays or reflections on water.

Light effects often have a complex structure and many parameters and modifiers. However, thanks to the Hints to every parameter and the preview window, users will not get lost in the interface. A bit of practice and you can create the most extraordinary effects. Moreover, an infinite number of them.

Akvis LightShop is available at a RRP of $117 (around £57) and van be downloaded from the Akvis website.