BenQ T850 8M digital camera

Press Release:
BenQ announced today the launch of the world’s slimmest 8Mp digital camera, the T850 with 1600 ISO, 3x optical zoom and smc Pentax lens. Sleek and compact at 14.9mm thick, the T850’s chic stainless steel casing (available in black or red) reflects the minimalist operating ease of the camera. Exceptional efficiency and user-friendliness are made possible by the highly intuitive photo taking and photo editing functions, which centre around smartly organised circular touch buttons on the 3in TFT LCD screen. Furthermore, almost all camera functions can be accessed and engaged by using one of three simple finger movements: tap, circle, swipe. In fact, the T850 standouts among touch screen cameras as the only one employing a natural swipe gesture for viewing photos and video. A comprehensive selection of options including Smile Catch, Auto Face Tracking, Z Lighting, advanced photo art, scribble & scrawl and Quick Bar make the T850 a fabulously fun companion for bringing enjoyment and quality to today’s digital life.

Photo taking so simple, it’s second nature!
Spontaneous, quick, spur-of-the-moment. Such is what defines that special moment so precious to capture in a photo. And that’s exactly what defines the T850: controls and menus so simple and second nature that capturing a spontaneous moment is a snap. No pressing button after button to navigate through multiple menus. The T850 has pared down complex camera operations to a minimalist, logical approach. Circular touch buttons (just the size of the fingertip), which can be pulled up instantly on the extra-large screen, get users to the right setting fast so the moment isn’t just a memory. Plus, the T850 features a Quick Bar that gives users even faster access to 80% of all photo taking needs. For customised convenience, users can add three of their favourite functions to the Quick Bar. Intelligently designed touch-screen icons that clearly represent their functions further eliminate the confusion typical of other complicated camera menus.

Tap, circle, swipe for easy navigation and photo editing
Once pictures are taken, users can easily view and enhance photos via three types of finger motions on the screen. To reset the focal point, simply tap the preferred spot on the screen, and the T850 will re-center and automatically refocus the image. To enlarge a specific portion of the image, simply draw a circle around the location with your fingertip. The T850 will instantly perform a 12x zoom to the circled area. Plus, by using the picture cropping mode, users can save the enlarged image as a new image. Playback is no longer a pain with the T850’s ingenious functionality, which includes swipe recognising ability – it’s the only camera currently available to perform functions with a simple finger swipe across the screen. While reviewing pictures, swipe a finger right to left across the screen to see the next picture; swipe left to right to see the previous image. When playing video or audio content, users can tap the playback bar forward (advance) thus eliminating the hassles of restarting the content from the beginning every time.

The T850 is also equipped with advanced photo art functions. Touch screen capability lets users free-hand scribble and scrawl fun captions and drawings to photos. In addition, users can select from a numerous callout balloons and photo backgrounds/frames.

User-friendly conveniences
Despite a minimalist approach for operational ease, the T850 is packed with an array of thoughtful features for picture-perfect results. A high ISO 1600 lets users take pictures in dim lighting without artificial flash. Z Lighting enables users to adjust the image’s lighting after the photo has already been taken. The T850’s brilliant Smile Catch mode captures every elusive smile by automatically shooting in rapid succession, stopping only when the shutter button is pressed again. Competitors’ similar function can only shoot up to six times in succession. And for capturing life in fractions of second – such as for action shots – a 12 Burst feature snaps 12 pictures in one second! Crisp, clear, well-defined pictures are guaranteed with a Super Shake-Free setting and Auto Face Tracking, which can fine-tune up to nine faces in one frame – perfect for scenes with many people. The T850’s 30 preset modes range from standard auto and video to more exact settings such as Museum, Party, Beach and Fireworks.

The T850 will be available worldwide mid-May in China and select countries in Asia and Europe. For more information about the T850 or other digital cameras, please visit the BenQ website.