Kodak ultra compact single use camera

Press Release:
The newest must have in any bag this season, whether it be a purse, backpack, gym bag or satchel, is the new Kodak Ultra Compact Single Use Camera. With a simple, clean and modern design and silver-coloured body, consumers can feel confident pulling this camera out of their bag, and looking stylish while never missing a shot, even when a more expensive camera isn’t available. This improved design, combined with the Kodak Ektanar Lens and Kodak's 800-speed film, deliver the same high definition pictures with unbeatable clarity of any 800-speed single use camera that consumers have come to expect from Kodak Ultra Compact Cameras.

“The new Ultra Compact Camera is an ideal complement to a digital picture-taking experience,” said Julian Baust, Chairman & Managing Director, Kodak Limited. “With its sleek new design, it provides an alternative that’s as attractive as it is functional. Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering, or at a children’s birthday party and capture great pictures.”

Consumers believe that single use cameras represent a great alternative to expensive cameras to capture quality images. While many consumers own expensive cameras, they still turn to single use cameras as an alternative. Reasons cited by consumers include:

• More expensive camera not available
• Full memory card or dead battery
• Worry about exposing expensive cameras to the elements, whether those elements are snow, sand, or rain
• Worry about young children damaging a more expensive camera