New Fujichrome Velvia 100F available mid Summer

Fujichrome Velvia 100F Professional (RPV100F) boasts the world's highest level of colour saturation and colour fidelity in the ISO 100 speed class and will join stablemate Velvia 50 (launched back in 1990), which will remain in the range.

The new higher speed Velvia employs the industry's first Multi-Colour Correction Layer technology in a colour reversal film. It also features new coupler and emulsion technologies.

Velvia 100F's super-fine grain has an RMS granularity of 8, which is equivalent to that of Provia 100F. The result is a film that is ideally suited to a wide range of subjects which demand highly saturated colours and high image quality.

Commercial photographers should be particularly pleased with the results, allowing them to achieve the vibrant colours they are used to from the original ISO 50 Velvia, but at twice the speed.

Graham Rutherford, Fujifilm's Director of Professional Imaging in the UK, endorses Fujifilm's confidence in the silver halide film market: "Traditional film has begun to take on a new credibility in the pro market. Many photographers have now tried digital capture and have realised that there is far more to it than meets the eye.

"Silver halide film has undergone many years of development and the launch of Velvia 100F is a testimony to the advances film has made. The quality and flexibility of such a film should convince many that 'real' film is here to stay for many years to come."

Fujichrome Velvia 100F professional also has excellent push/pull capabilities of up to one f-stop with minimal changes in colour balance and degradation and even up to two f-stops, depending on the subject. It will be available in 35 mm, roll film and sheet sizes. A 5x4 inch QuickLoad version will also be available.