Aaduki Boys at SWPP Convention 2010

The Aaduki boys, as seen at the SWPP Convention and Focus earlier this year, are set to return at the SWPP Convention to be held next month.

Press Release:

After the stir caused at the SWPP Convention in January 2008, Aaduki have announced that they are returning to Hammersmith with the Aaduki Boys in tow. Dressed in pre-branded underwear they will be sure to become the talk of the town.

Nik Stewert, Marketing and Business Development Manager said, “The Boys caused a few eyebrows to be raised in Hammersmith last year to say the least. Everyone was talking about them and to say there were a lot of photographs taken of them is an understatement. Visitors and exhibitors alike were keen for a quick snap with the lads!”

Pictures taken made 2 London papers and were referred to at least one national paper as a result of them being at the exhibition helping to highlight the event itself and the Aaduki brand.

Nik continued “We wanted to show that just because we were in the insurance market we could have a bit of fun too and that not everyone in insurance wears a suit and works on a ‘no can do’ basis. Hopefully people will see it for the joke it is and enjoy it as much as we do.”

Aaduki will be showcasing 8 of the 14 boys it currently rotates during the show weekend of January 15th, 16th and 17th 2010.

Kayleigh Walker, head of administrative services at Aaduki said, “We wanted to do something different to everyone else and with so many female models in attendance having the boys was a good way forward – and something nice to look at!”

The Aaduki Boys are made up of a group of 14 models which will be appearing at different shows and exhibitions throughout the UK through the course of the year. For more information please visit the Aaduki website.