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Canon EOS 300D digital SLR - A turning point in the history of photography
the years Canon have led the way in the SLR market, going way back to the AE1
where they added the first microcomputer and brought automation to the masses.
Now, with the introduction of the EOS 300D 6.3 Megapixel digital SLR, Canon
aim to pave the way for digital photographers who require SLR features. This
will be seen as the point in history when the SLR market shifted irrevocably
The Canon EOS 300D is the lightest and most compact digital EOS camera ever
with a retail price of under £900 for the body and just £100 more
for the new EF-S 18-55mm f/3.5-5.6 lens.
It introduces proven high performance technologies, such as seven-point, high-speed
predictive autofocus, 2.5 frame per second shooting speed, 35-zone metering
and the DIGIC (DIGital Imaging Core) image processor, into a camera that is
affordable to a much wider range of users thanks to its significantly reduced
Precision optics, unrivalled sensor quality
Film EOS users considering moving to digital will be pleased to learn the EOS
300D works seamlessly with any of Canon's 60 renowned EF lenses. The new EF-S
18-55 f/3.5-5.6 lens is specially developed to provide EOS 300D users with the
equivalent 28-90mm zoom range. This lens takes advantage of the compact sensor
size, employing a 'short back focus system' which mounts the lens closer to
the sensor than in previous models. The result is high-quality images in a remarkably
low-weight, short-length lens.
The 6.3 Megapixel CMOS sensor on the EOS 300D is almost identical to that found
in the award-winning EOS 10D, which remains the benchmark for digital SLR image
quality. ISO speeds of 100, 200, 400, 800 and 1600 are selectable, giving recent
converts from film cameras a familiar speed range.
Print straight from the camera
The EOS 300D is the first digital EOS camera to support PictBridge print
standard. Lab-quality prints can now be produced without the need for a computer
by directly connecting the EOS 300D to compatible photo printers via a standard
image processing with superb results
Underpinning the camera's technical superiority is Canon's high-speed DIGIC
processor. In the days of film, image processing was the role of film companies
and mini-labs. With digital, the camera handles this critical task. Complex
algorithms, required to accurately process functions such as white balance and
colour rendition, are integrated into the DIGIC processor, resulting in high
quality images with no trade-off in camera responsiveness.
Wide area, high speed focusing
Seven selectable focusing points provide an ultra wide AF area generally
only found in advanced SLRs. Focusing modes include One-Shot AF (for fast, accurate
single-shot focusing), and AI AF which can automatically switch to AI servo
AF for continuous tracking of subject movement - well suited to sports photography.
A Manual Focus override is selectable from the lens.
High-end exposure control
The EOS 300D boasts 35 zone Through-The-Lens metering, essentially covering
the full frame. Three metering modes (evaluative, partial, and centre weighted
average) assure balanced exposures in every situation. As well as a full range
of automated and manual shooting modes, the EOS 300D features Programmed Image
Control modes such as Night Portrait, Sports, Close-up, Landscape, Portrait
and Flash OFF. A built-in automatic flash pops up nearly 90mm above the optical
axis to lessen the chance of red-eye for better flash photos.
The EOS 300D is superbly specified to deliver outstanding results in virtually
any shooting situation. The camera has a shutter speed range of 30-1/4000sec,
bulb and high-speed x-sync at 1/200sec. Simultaneous recording to both RAW and
JPEG (middle/fine) formats is possible, while 2Gb and higher CompactFlash cards,
Types I and II, are supported. Optional wired or infra-red wireless remote control
is available. Adobe RGB has been added to the standard sRGB colour space. There
are seven Auto White Balance settings (such as cloudy, tungsten, fluorescent,
etc.) plus custom White Balance and +/- 3 stop White Balance Bracketing (WB-BKT).
Digital photography will never be the same - visit your local Canon dealer
now and try the features for yourself.
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