An advertorial promotion on the Canon EOS300D

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Canon EOS 300D digital SLR - A turning point in the history of photography

Throughout the years Canon have led the way in the SLR market, going way back to the AE1 where they added the first microcomputer and brought automation to the masses. Now, with the introduction of the EOS 300D 6.3 Megapixel digital SLR, Canon aim to pave the way for digital photographers who require SLR features. This will be seen as the point in history when the SLR market shifted irrevocably to digital.
The Canon EOS 300D is the lightest and most compact digital EOS camera ever with a retail price of under £900 for the body and just £100 more for the new EF-S 18-55mm f/3.5-5.6 lens.

It introduces proven high performance technologies, such as seven-point, high-speed predictive autofocus, 2.5 frame per second shooting speed, 35-zone metering and the DIGIC (DIGital Imaging Core) image processor, into a camera that is affordable to a much wider range of users thanks to its significantly reduced price point.

Precision optics, unrivalled sensor quality
Film EOS users considering moving to digital will be pleased to learn the EOS 300D works seamlessly with any of Canon's 60 renowned EF lenses. The new EF-S 18-55 f/3.5-5.6 lens is specially developed to provide EOS 300D users with the equivalent 28-90mm zoom range. This lens takes advantage of the compact sensor size, employing a 'short back focus system' which mounts the lens closer to the sensor than in previous models. The result is high-quality images in a remarkably low-weight, short-length lens.

The 6.3 Megapixel CMOS sensor on the EOS 300D is almost identical to that found in the award-winning EOS 10D, which remains the benchmark for digital SLR image quality. ISO speeds of 100, 200, 400, 800 and 1600 are selectable, giving recent converts from film cameras a familiar speed range.

Print straight from the camera
The EOS 300D is the first digital EOS camera to support PictBridge print standard. Lab-quality prints can now be produced without the need for a computer by directly connecting the EOS 300D to compatible photo printers via a standard USB cable.

Fast image processing with superb results
Underpinning the camera's technical superiority is Canon's high-speed DIGIC processor. In the days of film, image processing was the role of film companies and mini-labs. With digital, the camera handles this critical task. Complex algorithms, required to accurately process functions such as white balance and colour rendition, are integrated into the DIGIC processor, resulting in high quality images with no trade-off in camera responsiveness.

Wide area, high speed focusing
Seven selectable focusing points provide an ultra wide AF area generally only found in advanced SLRs. Focusing modes include One-Shot AF (for fast, accurate single-shot focusing), and AI AF which can automatically switch to AI servo AF for continuous tracking of subject movement - well suited to sports photography. A Manual Focus override is selectable from the lens.

High-end exposure control
The EOS 300D boasts 35 zone Through-The-Lens metering, essentially covering the full frame. Three metering modes (evaluative, partial, and centre weighted average) assure balanced exposures in every situation. As well as a full range of automated and manual shooting modes, the EOS 300D features Programmed Image Control modes such as Night Portrait, Sports, Close-up, Landscape, Portrait and Flash OFF. A built-in automatic flash pops up nearly 90mm above the optical axis to lessen the chance of red-eye for better flash photos.

Shooting adaptability
The EOS 300D is superbly specified to deliver outstanding results in virtually any shooting situation. The camera has a shutter speed range of 30-1/4000sec, bulb and high-speed x-sync at 1/200sec. Simultaneous recording to both RAW and JPEG (middle/fine) formats is possible, while 2Gb and higher CompactFlash cards, Types I and II, are supported. Optional wired or infra-red wireless remote control is available. Adobe RGB has been added to the standard sRGB colour space. There are seven Auto White Balance settings (such as cloudy, tungsten, fluorescent, etc.) plus custom White Balance and +/- 3 stop White Balance Bracketing (WB-BKT).

Digital photography will never be the same - visit your local Canon dealer now and try the features for yourself.

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