Login or Join Now

Upload your photos, chat, win prizes and much more

Remember Me

Can't Access your Account?

New to ePHOTOzine? Join ePHOTOzine for free!

AOP digital survey results

Join Now

Join ePHOTOzine, the friendliest photography community.

Upload photos, chat with photographers, win prizes and much more for free!

50% OFF new PortraitPro 12, plus EXTRA 5% OFF code EPHZROS414
Category: Industry News

AOP publish survey results - With the emergence of digital imaging over the last ten years photographers have had to face the biggest challenge of their lives.

Print Article Add Comment Add CommentJargon Buster: Off Jargon Buster: Off

Press Release: AOP logo

Photographers and studios now faced unprecedented costs with the need to re-equip with extremely expensive digital cameras, computers and proofing printers. A complete camera outfit could cost more than £30,000 with the hidden disadvantage that the technological advance never stopped for a moment. Digital cameras and their associated hardware need replacing or upgrading on a two or three year cycle at a time when fees and budgets are in free fall.

Many commissioners imagined a spurious benefit believing that, without film and processing, the whole affair was going to prove much cheaper. What the technology actually delivered (in the right hands) was a better and much more accurate result within a shorter time frame. But this was certainly not cheaper for the photographer to produce and yet the client benefits were manifold. Speed, greater accuracy, free scans, and intelligent retouching if they chose.

Early in 2007 a questionnaire was sent to the professional photographic community to establish how photographers were working in the digital field; how much their clients understood and how they were charging for the digital process. A seminar was also held to discuss further some of the questions posed in the questionnaire.

The analysis, which seeks to address the range of services provided and charges made in various fields of professional photography, can be downloaded at the AOP website as can a paper of the discussions held during the seminar.

Explore More

Olympus OM-D E-M10 Wins 2014 TIPA Award

OM-D E-M10 Wins Major Industry Award

New Olympus OM-D E-M10 named best Compact System Camera Entr...

Epson Wins 2 TIPA Awards

Epson Receives 2 Accolades In 2014 TIPA Awards

Epson Wins Best Photo Printer and Best Photo Projector TIPA ...

Tim Flach Visits EIZO Headquarters In Japan

Tim Flach Visits EIZO HQ In Japan

Photographer and EIZO user Tim Flach recently visited EIZO H...

Join ePHOTOzine and remove these ads.


There are no comments here! Be the first!
- Original Poster Comments
- Your Posts

Add a Comment

You must be a member to leave a comment

Remember me:
Un-tick this box if you want to login each time you visit.