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AOP self-promotion season - Self-promotion can take on a multitude of forms, varying from exhibitions and advertising regimes, source books and new media to self promotion in its traditional capacity. Or the more informal approach of wining and dining - concentrating on establishing a lasting rapport with the client.
November marks the beginning of the Association of Photographers’ self-promotion season, consisting of seminars and workshops exploring the various marketing tools that are an intrinsic part of every photographer’s career.
Each photographer places a different value on self-promotion to the next. Herb Ritts attended marketing school alongside photography college, highlighting the significance of self-promotion to some, who consider it as much a part of their job as pushing a shutter button. Others, such as Tim Simmons, have a more laissez-faire approach and can employ agents to promote their work with conviction.
Self-promotion is an evolutionary process. Photographer Tim Simmons cites his personal project ‘Intervention’ as one method of marketing, albeit inadvertent, which has been particularly successful for him “it wasn’t done out of the thought that I could use it to promote myself. I did it because I wanted to.” No particular marketing tool will have a definite outcome, no method leads to clear-cut success, “individuals have to really experiment for themselves” in order to determine which strategy will help their photography thrive not just survive.
Self promotion is often a challenging task and for freelance photographers it can be crucial to the success of their business. This season of seminars, workshops and discussions will explore successful self-promotion methods in the current competitive and dynamic climate. Hear from photographers who have travelled the various roads – what they achieved, why and how, and then what further opportunities presented themselves. Pick up tips and tricks and find out what creative industry professionals are looking for.
Diary of Events @AOP Gallery, London
Tuesday 7 November The Big Debate
Discussion on the alternative routes of self promotion, with industry professionals, from agent to copywriter to marketing director.
Thursday 9 November - Signature exhibition opening
View the signature image of 100 professional photographers. The exhibition is on show at the AOP Gallery until 30 November
Saturday 11 November - Making the Call
This interactive workshop focuses on cold calling as a step in the process of gaining that next commission. Exploring the range of barriers and hurdles, you will walk away with personalised tools to put into practice.
Tuesday 18 November - Profit from Projects
Raise your profile through your personal work. Entering awards and competitions, securing and staging exhibitions, getting published in a book or periodical – and becoming a publisher yourself.
Tuesday 21 November - Digital Workflow for Portfolios
Digital workflow is as important to a photographer as the quality of their equipment, knowledge and technique. This event aims to explore the technology and processes available to increase efficiency and productivity in digital creative applications.
Thursday 23 November - Self Promotion Online
Award-winning design agency, bigflannel, present an evening of analysis and discussion on the ways the photographic market can use the internet. If you are a photographer, an agent or just an interested party, you will find something in this seminar for you.