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Off the wall - Photography and Fine Art may be in competition for the consumer pounds, but that doesn’t mean photographers cannot learn from the Fine Art market and tailor their subject matter for maximum appeal.
This year’s winner of the Epson sponsored Art Business Today Best-selling Images Poll was Brazilian born Henderson Cisz. His vibrant urban art shows mankind at full throttle, dashing through the arteries of frenetic cities dominated by stupendous buildings. “The edgy mixture of glamour and grime fascinates people.” he explains. “Cities are engrossing and vital. The idea that to live in them is to be at the heart of things is a powerful one.” Cisz is inspired by the dynamics between the natural elements, particularly the rain, and man-made buildings. He takes hundreds of photographs on which his paintings are based.
This influential poll was launched in the 1960s by Art Business Today, the trade magazine for the art and framing industry, published by the Fine Art Trade Guild. In addition to providing details of the five artists whose work sells best for them, 150 gallery owners were also polled on the subjects which sold best. Urban art, including cityscapes and street scenes, such as Cisz work, were listed as the fourth most popular, moving up from 8th place in the previous poll.
The top two places in the poll have seen very little change over the years and are held by local views and traditional landscapes. These paintings tend to be produced by a wide range of artists and so no one name dominates these sectors. An interesting change in taste highlighted by the poll was in the area of abstract art. This moved from fourth place in 2006 to not featuring in the top ten this year.
“There is a sharp contrast between the art short listed for the Turner Prize and that which the public actually hang in their homes and offices,” said Annabelle Ruston, Managing Editor of Art Business Today. “The public purse opens for the outrageous; the public’s purses open for stunning images people can live with.”
The poll also asks gallery owners about their printing habits. Of those that print the work they sell, the vast majority use Epson large format printers. Limited edition giclee prints on paper were once again the best selling type of print.
Self-publishing photographers keen to ensure their work has maximum public appeal should read the Art Business Today survey with interest.
For more information about Epson, please click here. For more information about Art Business Today please visit their website.