Anyone with a digital camera or scanner can sell photos on Big White
Box, with the profit from every sale divided between the photographer
and a charity of the customers choice.
Traditional microstock sites pay just a few pence
to photographers when their images are sold - the site absorbs the
rest. BigWhiteBox offers a refreshing alternative by dividing
all the profits between the photographer and one of three
charities. The move is part of a growing trend for
conscience consumerism - those who try to ensure
that purchases are ethical and where possible, benefit charities. One
such example is the recently launched Red
American Express card, backed by Bono, which donates 1% of everything
spent on the card towards a global humanitarian charity.
Photos on Big White Box cost 5 each, with 2 going
to the photographer and 2.70 to charity.
Photographers can also choose to donate their royalties, with
4.70 going directly to charity. The remaining 30p
pays the transaction costs. Big White Box supports three aid
organisations - Oxfam, Save The Children and CARE International. Each
charity is a member of the Disasters Emergency Committee (DEC) and the
Make Poverty History coalition - ensuring the money raised really will
Jo Clayton, Corporate Development Manger, Save the Children UK says:
We are very happy to have teamed up with Big White
Box. With more and more people buying photography online, I am sure
that Save the Children and indeed Oxfam and Care International will
benefit greatly. It is very refreshing to see someone developing a
service to benefit others.
Over the past four weeks, the site has only been promoted to sellers,
to build up the number of images. In this short time, the site received
a staggering 100,000 hits and now contains over 3,000 images.
Speaking about his project, 21-year-old Brunel student Dave, who
originally hails from Warrington, says: I wanted to
develop something that used the web to sell creativity at the same time
as raising money for charity. Big White Box gives photographers,
particularly students and keen amateurs, a great opportunity to promote
their work and earn money. Designers and marketers can also benefit
from a large selection of high quality photographs, at a very low price.
The digital picture industry is a
multimillion-pound business, but never before has anyone considered
turning it into a charitable outlet. By connecting talented people and
giving them the tools they need to sell pictures, Big White Box has the
potential to raise a lot of money and help a lot of people. I
am confident that the site will be a big hit with photographers and
those looking to buy good quality images.
Daves site is a great example of the
projects that are produced by Brunel students year in, year out. He has
taken a concept and adapted it to benefit the user, as well as some
well respected charities,
says Leon Cruickshank,
course director for Multimedia Technology and Design at Brunel
University. Big White Box will be officially
launched at the MADE IN BRUNEL engineering and design show, which is
taking place at the Business Design Centre, Islington in June.
Speaking about the site, Tom Begley, an amateur photographer from
Surrey says: Big White Box has opened up new
opportunities for me. Not only will the site provide me with promotion
and potential revenue, it will also benefit charity.
Carol Monoyios, Marketing Director from CARE International, says:
As more and more people buy photography online, Big
White Box is an interesting and innovative idea. Were
pleased to be involved.