Words by Emma Kay
Bonusprint have announced that it is launching its first TV campaign in 25 years to promote its online photobook service.
This is part of an intensive marketing scheme to make the brand a household name once more. The adverts will be shown on channels such as E4, ITV 2 and Living TV.
The commmercial will target yummy mummys, to coincide with its launch of the “printing smiles” campaign.
Keith Hanson, General Manager of Bonusprint UK, said he is excited to be launching Bonusprint on a national scale again. “As one of the original photo printing brands, this campaign marks a new era for Bonusprint. By embarking on this TV campaign, which is backed up by an extensive multi-channel programme including PR, CRM, online and offline activity, we aim to dominate the photo book and photo printing market once more.”
The photos used in the new advert are all real family photos, and aim to underline the fact that Bonusprint has been in the photoprinting industry for 34 years.
For more information, or to develop your own photos, go to the Bonusprint website.