Lumiair, Bowens' new range of softboxes, will be unveiled at Focus on Imaging.
Bowens says the new, easily portable range targets users across all photo-disciplines and has been created to deliver ‘the highest quality and most efficient light possible at a highly competitive price’.
Announcing the new range, marketing director Robert Cook said: "Lumiair is a byword for absolute precision engineering. It marks the culmination of years of softbox design and development and sets new benchmarks in our industry.
Up to now many photographers have been forced to accept a trade-off situation between cost and quality. The marketplace is flooded with ‘cheap, easy to assemble’ softbox products that comprise nothing more than fragile reflective material wrapped loosely around the holding rods – and the resultant light is, more often than not, substandard.
Our approach with Lumiair has been to carefully control the colour temperature of the reflected light and ensure that the material we use in our diffusers does not fluoresce under UV light. And importantly, it is the integral tension in Lumiair rods that creates the straightest edges possible for absolute control over light direction and shadow cut-off."
The company has also teamed with Lighttools, the Canada-based manufacturer of the original, Soft Egg Crate (interlocking cloth strips) light control system, to offer a bespoke range of fabric egg crates for the new Bowens softboxes.
Robert Cook added: "Our working partnership with Lighttools in this project means we have simply created the finest range of quality light control softboxes available anywhere in the world today.
Additionally, we have developed a range of softbox adapter rings which will allow Lumiair softboxes to be fitted to many other types of flash system."
The Lumiair range starts at £150 (incl VAT) and is available now. Visit Bowens
for more information.