International are set to launch a new light bank aimed at digital photographers
and video/ TV studios.
In a landmark development Bowens lighting engineers have created a new studio
lighting system capable of functioning equally well in either environment.
Said Mark Aherne, Bowens Technical Director: "This is a first for the
company. As market leaders in photographic studio lighting it's a natural progression
for us. Video and TV is a burgeoning marketplace and our strategy is to become
a key player in this space.
This new purpose-built, state of the art range targets studios that want to
buy into Bowens' long track record of creating robust, reliable, cutting edge
lighting products at highly competitive prices."
The new Studio Lite SL 455 (four tube) and SL 855 (eight tube) systems are
set to be showcased to the world at the Cologne-based Photokina trade show in
September, but will be available in the UK within weeks.
Added Aherne: "This range is robust, lightweight and stylish and it's
tailored specifically for 21st century photographers.
The dimmable, easily replaceable, lamps have a money-saving 10,000 + hour life
and come in a choice of light output, colour temperature and colour rendition.
Our highly efficient reflector design maximizes the available light and
creates a remarkably even light spread."
Bowens have developed a comprehensive range of light control and shaping tools
for the new system including detachable grids, softboxes, intensifiers and barn
Robert Cook, Bowens Marketing Manager said: "We have a long history
of designing world-class products that make life easier for both photographers
and their clients - and this exciting new system will be a highly cost-effective
extension to that portfolio.
Time is money in a photographic studio and now photographers can save
studio set-up time thanks to the innovative SL455 and SL855 system.
For example, barn door attachments are easily removable. Users can fit quickly
fit a reflector over the top of the unit - that's often a challenge with some
These new light banks also run very cool and maintain colour temperature and
light output over extended periods of operation - so those sitting under them
won't be feeling the heat - and the studio temperature will also stay much cooler."