Thanks to smartphone, tablet and digital camera technology, image hungry Britain now takes an average of over 600 million photos in the week. According to an online study commissioned by SmugMug* the world’s largest independent photo sharing website, which launches to the UK public this week, most of our snaps feature our friends and family, followed by our beautiful countryside with our pets coming in third.
With the advancements in technology, our photography habits have changed irrevocably resulting in a photographic Tsunami. The online SmugMug survey found that Brits take a mean average of 19 photographs in an ordinary week (not taking in account holidays or special occasions). With 47.75 million* adult residents in the UK, that’s a lot of photos – SmugMug estimates over 600 million in fact**.
Don Macaskill, CEO of SmugMug, commented that "Our photos and precious memories have never been so at risk because of technology but thanks to technology we can keep them safe for the future. We've built a product that's not only the most stunning service you've ever seen, but offers unlimited security and personalisation like the web has never seen. SmugMug begins with stunning and ends with personal".
SmugMug commissioned the survey to discover more about the photo-storing and sharing habits of Britain ahead of launching its first fully formed consumer offering in the UK this week.
For more information, take a look at Smugmug's website
*Conducted by YouGov for SmugMug
** SmugMug have used an adult population figure of 47,754,569 as a base, and then taken 70% of that (as 30% of the original sample does not take photos during an average week). This gives us 33,428,198 and this is then multiplied by 19 (the mean amount of photographs taken).