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Bump and Baby photography initiative

Bump and Baby photography initiative - New-look nationwide mums-to-be photography option takes off.

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Hege Mathisen PortraitPress Release:

The SWPP is working with Barrett & Coe and Emma’s Diary, the leading parent marketing company on a new ‘bump and baby’ photography initiative that’s set to take the UK by storm.

Under the scheme thousands of SWPP photographers will be now able to access exclusive leads in the lucrative mums-to-be market at half the cost of the normal £120 registration fee. In addition they will have access to key marketing support packages, plus an imminent roll-out of exclusive presentation products from leading UK prolab, Loxley Colour.

Explained Juliet Jones, SWPP director: “There are in excess of 700,000 births in Britain each year and research shows that the majority of mothers-to-be want to have their bump and baby pictures taken by a trained photographer. Emma’s Diary claims to reach 80% of new and expectant mums at confirmation of pregnancy - through its unique links with GP surgeries and its hugely popular Emma’s Diary Pregnancy Guide, which boasts a circulation of over 830,000 per annum. Additionally, Barrett & Coe is a leading UK wedding and portrait photography franchise operation with a growing outreach nationwide. Between us we will create an exciting new option in this sector, enabling our members to add vital incremental revenues at a point when most are experiencing recession-based trading challenges.

The new plan got under way at a launch seminar session in a Coventry hotel (May 31st) attended by over 120 photographers. Over forty signed up on the spot.

Andrew Coe, MD at Barrett & Coe said: “We believe this will be a no-brainer for many photographers. Emma’s Diary has an exceptional reach with new and expectant mums and their in-depth research clearly shows that parents want access to great photography from the bump stage onwards. Our experience shows that each appointment leads to average sales of around £200 – and if you have good interpersonal and marketing skills photographers should keep those customers for life.

He added: “For those photographers who need marketing support we can provide the leads and do all the phone work on their behalf – all they have to do is take the pictures.

David Castle, MD at Lifecycle Marketing (parent company of Emma’s Diary) said, “This is a fantastic opportunity to create a national network of portrait photographers in the UK. This initiative opens up new and exciting opportunities for photographers nationwide. Our research clearly shows that there’s a lot of decision-making going in during late pregnancy so it’s crucial that photographers act early on what is after all a once in a lifetime moment. We are delighted to be working with the SWPP - a most impressive industry body with a huge membership and a really useful website.

The SWPP  will be promoting the new Emma’s Diary scheme at road shows and events throughout the year.

Loxley Colour’s Chris Kay added: “This is a fresh look at this aspect of portrait photography. We work very closely both with the SWPP and with Barrett & Coe and we will be producing exclusive products for this Emma’s Diary scheme in coming months.

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Comments


daviek 13 3
10 Jun 2009 1:24AM
I should not comment on this, as I have some interest in the relationship of this 'leads' scheme to the MPA's Cherubs programme, which deals only with newborns - not with the bump. However, I find this worrying. SWPP is a large organisation mainly because it does not discriminate between the amateur and the professional, and makes no demands on members to be qualified, or have insurances in place. That's fine, there is a need for such organisations (the BFP is another, in a different field, and I worked with them for years).

But - this is a type of photography which exposes young mothers-to-be to an expectation (or expectancy?!) of a semi-nude portrait session. Barrett & Coe have a proven track record in training photographers, and ALL their photographers have to become members of MPA and qualify properly with all the examination of their businesses (the Diploma) and ability (Licentiateship) this implies - along with mandatory Professional Indemnity and Public Liability insurance, and a very well defined Code of Conduct.

SWPP, with many thousands of part-time members not involved in Barrett & Coe's training-franchise enterprise which is very much geared to full-time business status, can surely not be able to sell the details of expectant mothers to all members and sundry? This just can't be right. There is a duty of care involved here - let alone a Database Protection Act issue.

David Kilpatrick FBIPP Hon FMPA
Editor, Master Photo Digital (MPA)
Past Editor, The Photographer (BIPP)

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daviek 13 3
10 Jun 2009 10:36AM
I should not comment on this, as I have some interest in the relationship of this 'leads' scheme to the MPA's Cherubs programme, which deals only with newborns - not with the bump. However, I find this worrying. SWPP is a large organisation mainly because it does not discriminate between the amateur and the professional, and makes no demands on members to be qualified, or have insurances in place. That's fine, there is a need for such organisations (the BFP is another, in a different field, and I worked with them for years).

But - this is a type of photography which exposes young mothers-to-be to an expectation (or expectancy?!) of a semi-nude portrait session. Barrett & Coe have a proven track record in training photographers, and ALL their photographers have to become members of MPA and qualify properly with all the examination of their businesses (the Diploma) and ability (Licentiateship) this implies - along with mandatory Professional Indemnity and Public Liability insurance, and a very well defined Code of Conduct.

SWPP, with many thousands of part-time members not involved in Barrett & Coe's training-franchise enterprise which is very much geared to full-time business status, can surely not be able to sell the details of expectant mothers to all members and sundry? This just can't be right. There is a duty of care involved here - let alone a Database Protection Act issue.

David Kilpatrick FBIPP Hon FMPA
Editor, Master Photo Digital (MPA)
Past Editor, The Photographer (BIPP)
ColinJ 5 2 2
10 Jun 2009 3:36PM
Jealous? Smile
daviek 13 3
10 Jun 2009 3:56PM
I have now been told that it simply isn't true - there will be no selling of leads to SWPP members. Only Barrett & Coe photographers, who might happen to be recruited via SWPP, but will need to go through a pretty intensive training and franchising process before they are up and running with a full time studio business.

So it's not actually the scheme which is at fault, it's the reporting. There will not be thousands of photographers able to bid for or obtain the leads, and there will not be any untrained operators. It actually does me some good as any non-MPA member who joins Barrett & Coe's training will in due course become a qualified member.

SWPP won't be able to sell leads to all and sundry (in fact, won't be selling leads at all). Or so I am now told.

David
daviek 13 3
10 Jun 2009 4:57PM
Take all that back. I'm wrong (or misinformed) again. Apparently the leads can be sold to anyone - no need even to be an established photographer, nor a member of anything (not even SWPP), or qualified, or to be in B&C's network. But I seem to be alone in thinking this is an odd situation.

I guess the end result will be a reputation for this service fairly based on whatever mix of amateurs, professionals, good or bad, get involved. The risk of poor reputation seems high if it's open to all comers.

David
17 Jun 2009 4:06AM
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17 Jun 2009 4:07AM
This is brilliant. Iíve experienced this as well
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17 Jun 2009 4:08AM
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