Canon has announced its exciting new through-the-line campaign using the creative theme ‘Power to your next step’.
The campaign, the first from Canon to encompass all consumer and pro product categories, reflects Canon’s strategic commitment to becoming a lifetime imaging partner, coupled with the goal of empowering, educating and inspiring consumers to take their ‘next step’ in imaging. Running across EMEA throughout the summer and beyond, the campaign goes live in the UK today.
As the leading brand in imaging, Canon has a strong heritage of supporting users on their imaging journey, whether that be upgrading from a compact camera to a DSLR, or experimenting with different shooting scenarios such as low light. The new campaign reflects this and Canon’s brand vision of helping people realise the ‘Power of Image’.
"‘Power to your next step’ is a campaign that brings to life Canon’s commitment to empower consumers to take their ‘next step’ in imaging" said Nigel Taylor, Consumer Imaging Marketing Communications Director, Canon Europe. "We want to inspire and support everyone in taking their ‘next step’, whether it be in photography, shooting video or printing special moments. Canon has a product suitable for every step, whether you’re a beginner or a professional."
The crew used a total of 63 Canon cameras and 27 EF lenses to capture the shots, highlighting the breath and versatility of the Canon product range.
For more information, visit the Canon website