Introducing the new EOS 350D - Canon upgrades worlds best selling Digital
Canon have launched the successor to their popular EOS 300D Digital SLR -
the 8.0 Megapixel, 3 frame per second EOS 350D. It features a newly developed,
second generation, extremely low noise APS-C size 8.0 Megapixel CMOS sensor
the fourth new CMOS sensor from Canon in just twelve months. It is powered
by the same DIGIC II image processor found in Canons professional series
D-SLR cameras, and features 3 frames per second, 14 frame burst operation, USB
2.0 Hi-Speed interface, simultaneous RAW and Large JPEG writing and 0.2 second
start up time. The camera is more than 10% lighter and 25% smaller by volume
than the EOS 300D. It is available in the traditional EOS black finish.
In terms of speed and resolution, Canon now has the leading performance camera
in every D-SLR segment; all launched since January last year:
EOS-1Ds Mark II - 16.7 Megapixel full frame 35mm sensor, 4 fps
EOS-1D Mark II - 8.2 Megapixel APS-H size sensor, 8.5 fps
EOS 20D - 8.2 Megapixel APS-C size sensor, 5.0 fps
EOS 350D - 8.0 Megapixel APS-C size sensor, 3.0 fps.
With plain language menus, intuitive controls and default settings chosen to
reflect general every-day use, the EOS 350D is designed to appeal to digital
still compact users looking to expand their creativity, and film SLR users who
have been waiting for 8.0 Megapixel performance at this price point. It will
be available as body only and in kit form with the new EF-S 18-55mm f/3.5-5.6
Improvements over the EOS 300D
The new CMOS sensor and high performance DIGIC II performance lead a number
of improvements to the EOS 300D. Other advances include E-TTL II distance-linked
flash metering for easy, consistent and precise flash exposures. Users can now
select between three focus modes: One-Shot AF, AI SERVO and AI Focus. Writing
to memory card is 3.5 times faster and the interface is upgraded to USB 2.0
Hi-Speed for fast image downloads. Mirror lock-up and 2nd curtain flash have
also been added.
The camera now features the same Monochrome mode found on the EOS 20D, allowing
users to shoot in black & white with a range of filter effects. White Balance
correction of both blue/amber and magenta/green bias is available to ±9
levels and WB bracketing is extended to include the magenta/green bias direction.
Digital Photo Professional RAW image processing software the same professional
workflow software supplied with Canons £5999.993 EOS-1Ds Mark II,
has been added to the standard supplied software.
Low noise sensor and precision optics
The CMOS sensor features redesigned pixel sites, with improved capacity to isolate
any residual charge remaining after the pixel site is reset. This is then subtracted
from the exposure to suppress any random pattern noise. Improvements in image
quality are particularly noticeable with long shutter exposures and high ISO
settings, and result in more even rendering of uniform surfaces, such as blue
skies. The low noise of the second generation CMOS sensor delivers clean images
from ISO 100 through to ISO 1600.
The APS-C size sensor gives the camera a 1.6x magnification compared to 35mm
cameras. The cameras EF-S lens mount works seamlessly with all of the
more than 60 Canon EF lenses the worlds largest interchangeable
lens system. It is also compatible with the four EFS lenses developed
for Canons APS-C format digital SLRs (the EOS 20D and EOS 300D) including
the new EF-S 60mm f/2.8 Macro USM lens.
Faster processing for better results
Underpinning the camera's performance is Canon's high-speed DIGIC II (Digital
Image Core) processor, as found in Canons professional series EOS-1D Mark
II and EOS-1Ds Mark II. DIGIC II is Canons second generation image processor,
purpose built to handle the complex algorithms required for maximum image quality;
optimally processing functions such as white balance and colour rendition. By
integrating key functions onto a single processor, DIGIC II delivers superb
quality images without trading camera responsiveness. "Digital image quality
is dependent on three factors: lens quality, sensor performance and image processing
capability, said Hills. Canon is a developer, designer and manufacturer
of the key components in each of the three critical technology areas: lens,
CMOS sensor and image processor. It is the leadership position in each of these
core technology areas that gives the EOS 350D its edge.
Focus can now be selected between One Shot AF (for single shot focusing), AI
SERVO AF (for predictive tracking of subjects approaching at up to 50kph up
to 10m away4) and AI Focus AF (switches automatically between One Shot AF and
AI SERVO AF when subject movement is detected). This improves on the EOS 300D
by providing direct selection of the three focusing modes. For more flexible
focusing, AF point selection is now possible with the cross keys as well as
from the main dial. Full time manual override is available with all EF Auto
Focus lenses, while a new Precision Matte screen gives a brighter viewfinder
image for easier, more accurate manual focusing.
The pop-up flash has a guide number of 13 and sits even higher (95.5mm) above
the optical axis than on the EOS 300D, helping suppress red eye effect and reducing
the possibility of lens barrel shadow. Angle of coverage extends to support
wide lenses to 17mm. Flash compensation of ±2 stops in 1/3- or 1/2- stop
increments is available with both the built-in flash and with all EX-series
Speedlite flash units.
Print and review
Lab-quality prints can be produced without the need for a computer by directly
connecting the EOS 350D to any PictBridge compatible photo printer via the supplied
USB cable. The new USB 2.0 Hi-Speed connection improves computer upload times,
and is also compatible with USB 1.1 and Picture Transfer Protocol (PTP) for
The 1.8" LCD is used to select and review photographs to be printed and
set print variables. During image playback, it is possible to jump forward or
back by date, by single image, or by groups of 10 or 100 images. Review display
modes have been extended, making it possible to review an image without overlaying
High-end exposure control
The EOS 350D retains the accurate 35 zone TTL metering of the EOS 300D. The
three metering modes (evaluative, partial, and centre weighted average) are
now manually selectable and both exposure compensation and exposure bracketing
are available in 1/2 stop increments as well as the 1/3 stop increments of the
EOS 300D. The EOS 350D Digital retains the popular Programmed Image Control
modes of the EOS 300D, such as Night Portrait, Sports, Close-up, Landscape,
Portrait and Flash OFF.
Shutter speeds extend from 30 sec to 1/4000 sec, plus bulb and high-speed x-sync
at 1/200s. The memory card slot supports 2GB and higher CompactFlash Type I
and II cards. Optional wired or infra red wireless remote control is available.
Seven preset White Balance settings (such as cloudy, tungsten, fluorescent,
etc.) plus custom White Balance and ±3 stop White Balance Bracketing
(WB-BKT) ensure that image colours match the photographers recollection
of the scene.
Comprehensive accessories, software and online access
The EOS 350D comes complete with NB-2LH battery pack, charger, USB cable, video
cable, wide embroidered anti-slip neck strap. A new optional
Battery Grip BG-E3 gives the camera a solid and balanced pro feel, particularly
when the camera is fitted with longer lenses, and includes a shutter release
and main dial for vertical/portrait shooting. It comes complete with one magazine
that takes six AA batteries and another that takes two NB-2LH Li-Ion rechargeable
Purchase of the EOS 350D entitles photographers to membership of the CANON
iMAGE GATEWAY with a 100 MB online photo album for image uploads. As well as
Digital Photo Professional RAW image workflow software, ZoomBrowser EX 5.1 (Windows)
and ImageBrowser 5.1 (Mac) are included for handling image file transfers between
camera and computer, managing and printing files, and preview and conversion
of RAW images. PhotoStitch is included for seamless merging of panorama shots.
Arcsoft PhotoStudio software allows artistic and creative manipulation of images.