Take your photography to the next level and beyond...

  • NEWS
  • REVIEWS
  • INSPIRATION
  • COMMUNITY
  • COMPETITIONS

Why not join for free today?

Join for Free

Your total photography experience starts here


Canon advertising campaign

Canon advertising campaign - Canon's new campaign will span across 17 European markets and invites photographers to experiment with key photographic elements.

 Add Comment

Category : Industry News
Share :

Canon advertisement Press Release:

Canon launches a new advertising campaign ‘Make Photography New Again’, promoting the EOS 5D Mark II and EOS 50D. The campaign will span across 17 European markets from November and invites photographers to experiment with key photographic elements such as light and motion in new creative ways, using a Canon EOS camera.

Canon worked with advertising agency Cayenne to identify four photography themes (light, detail, speed and motion) which will resonate with professional and amateur photographers and also play to the key strengths of both new cameras. Without a detailed brief to respond to, photographer Rick Guest was creatively challenged to explore new ways of interpreting these themes. A camera crew following Guest captured his journey. These behind-the-scenes clips are available to view on the Canon website. Guest shot the four campaign images in and around London using the EOS System.

The campaign targets high end photographers and ambitious amateurs, with the new EOS 5D Mark II and EOS 50D. The EOS 5D Mark II is the first camera to include full high definition video and both cameras will redefine the landscape of photography. With innovation at the heart of its products, Canon sought to be equally as pioneering and go beyond the expected with its marketing campaign.

Gregory Kukolj, Marketing Communications Director Canon Europe says: “The driving force behind ‘Making Photography New Again’ is the pursuit of powerful images through natural exploration and experimentation of light, detail, speed and motion without post production touch ups.

He continues, “We gave Rick complete autonomy and placed huge faith in his instincts to achieve the best results possible, based on the four themes. We did this because we believe in photography in its purest form and giving those with a passion for it the right tools to realize their photographic potential. Our faith has paid off and the results are great. We look forward to seeing how the images will be received by consumers.
View Directory Page : Canon (UK) Ltd

Explore More

Join ePHOTOzine and remove these ads.

There are no comments here! Be the first!


Sign In

You must be a member to leave a comment.

ePHOTOzine, the web's friendliest photography community.

Join For Free

Upload photos, chat with photographers, win prizes and much more.