Canon's new entry-level digital camera is the 3.2 Megapixel PowerShot A310.
With a new Print/Share button and extended print functionality, the camera replaces
the PowerShot A300. Although targeted at first time buyers, this new model includes
many features found in Canon's higher-end cameras, to ensure image quality and
versatility is maintained. These include Canon's highly responsive and award
winning dedicated DIGIC processor for superb colour rendering and high image
quality, a 5.1x digital zoom, movie capture and 5-point AiAF auto-focus with
5cm macro close-up.
Simplified Printing and Uploading
The PowerShot A310 features Canon's new Print/Share button for single step printing
and file sharing. When the camera is connected via a USB cable to any PictBridge
or Direct Print compatible photo printer or computer using Windows operating
systems, a blue light on the Print/Share button switches on to indicate successful
connection. Pushing the button when lit instigates a print of the currently
displayed image (based on the connected printer's default settings) or an automatic
transfer of images to the PC . The camera transfers all images, all images not
yet transferred, or all images marked for transfer, depending on the user setting
selected in the Camera's set up options.
The movie recording function has been extended to allow recording of VGA movie
clips of up to 30 seconds. Up to three minute movie clips can be recorded in
QVGA and QQVGA modes. All movie clips can be cut and edited in-camera. The PowerShot
A310 also brings a new look to the PowerShot range with its sliding lens cover
finished in champagne gold and embossed with the model name. Free membership
to CANON iMAGE GATEWAY is also included with the camera. This provides the owner
with 100Mb of free storage space in an online, password-protected gallery where
albums can be stored and shared and camera settings (such as shutter sounds
and start up image) can be personalised.
Purpose built processor
The PowerShot A310 uses Canon's DIGIC processor, the dedicated image processor
now found in all Canon digital cameras up to the EOS 10D Digital SLR. By integrating
all image processing algorithms onto a single chip, the purpose-built DIGIC
processor has underpinned much of Canon's success in the digital camera market
by delivering fast write times, minimal shutter lag, optimal image definition
and consistently precise and natural colour reproduction.
Expanded direct printing functions
The PowerShot A310 has been given extended PC-less direct printing functionality.
When connected to a Canon Compact Photo printer, a Movie Print mode divides
a selected clip into equal parts and prints thumbnails of up to 63 equally spaced
frames onto a single sheet of Postcard Size Paper (100 x 148 mm) - ideal for
freezing action sequences such as a golf swing or tennis serve. The camera also
has an ID Photo Print function that prints a number of durable passport photograph
size images (of selected height and width) to a single sheet.
Software supplied includes browsing and printing software ZoomBrowser EX (Windows)
and ImageBrowser (Mac). Other software includes PhotoStitch, plus photo and
movie manipulation software ArcSoft PhotoStudio and VideoImpression. Drivers
include TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol
(PTP) support allows the camera to connect to any Windows XP and Mac OS X (v10.1/v10.2)
system without the requirement for a driver installation.