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Canon's mercy mission to Tesco - For every red Canon PowerShot A460 digital camera sold in Tesco stores, Canon are giving £5 to the British Red Cross.
From today (18th April 2007) selected Tesco stores will be selling the red Canon PowerShot A460 digital camera. Sales from this stylish, user-friendly 5-megapixel camera will benefit the British Red Cross with £5 helping to fund essential services in the UK.
Now that spring is well and truly here, and colours are so much brighter – it’s a fantastic time to invest in a digital camera. The Canon PowerShot A460 is a great family camera –easy for everyone to use, from toddlers to grandparents!
Canon, leader in digital imaging technology, is lending its support to the British Red Cross Tesco Charity of the Year 2007 partnership to help raise £2million to fund crisis care in your neighbourhood. Money raised by Tesco stores will be locally spent on first aid training, emergency equipment and care in the home services.
The PowerShot A460 has direct print capabilities so can e connected to any PictBridge compatible printer to get lab quality photos in seconds – without the need for a PC.
The money raised will be spent on essential British Red Cross services in local communities in the UK, including Care in the Home services – Red Cross volunteers providing short-term care and support in the home for people after an accident or illness, giving them the confidence to continue their daily lives.
Life-changing emergency equipment – ranging from wheelchairs to ambulances, used to help people in crisis situations such as accidents, illness, fire and flood. Life-saving skills – providing vulnerable people with essential first aid skills so they are better prepared to respond to emergencies in their communities
The British Red Cross has previously benefited from a partnership with Canon and linked up to great effect on three Canon celebrity photography competitions – Other Side of the Lens (2003), Other Side of Football (2005) and Other Side of Fashion (2006).
For more information, please visit the Red Cross website.