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Canon EOS 550D DSLR Camera

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Category: Digital SLRs
Product: Canon Canon EOS 550D Digital SLR Camera Body
Price: £799.99

18MP, 1080p HD Movies, ISO 6400 - Canon redefines the boundaries of the consumer DSLR with the EOS 550D.

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Canon EOS 550D DSLR Camera

Canon release the 18MP EOS 550D DSLR which features 1080p HD filming capabilities. The 3in, LCD screen has 1,040k dot resolution and the camera has Eye-Fi compatibility. New to the 550D is the ability to cap auto ISO.

The EOS 550D body only is available from 24th February 2010 priced at £799.99 RRP inc. VAT.
 

Press Release:

Canon today announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras – the EOS 550D. 

The EOS 550D redefines the boundaries of Canon’s consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel (MP) APS-C CMOS sensor, coupled with Canon’s advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity.

Creative control with no compromise on quality
The EOS 550D makes Canon’s powerful imaging technology more accessible to consumers. Canon’s advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 – 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions. The system’s 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display.

For swift and accurate focusing, the EOS 550D features a 9-point AF system with one extra-sensitive cross–type point at the centre for f/2.8 or faster lenses. The EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps). These features provide users with the opportunity to exert greater control over their images, allowing them to capture split-second moments with ease and accuracy.

Continuing Canon’s tradition of filtering new technology and features down from its advanced and professional DSLR ranges, the EOS 550D includes the iFCL metering system first launched in the EOS 7D. New for EOS is the ability to set the top limit for automatic ISO, allowing users to control the maximum amount of noise in their images. In a first for entry level EOS, exposure compensation and bracketing can be set up to plus or minus five and two stops respectively, allowing the photographer to take a number of differently exposed versions of the same shot to ensure they capture a well-exposed image, even in difficult lighting conditions.

Digital SLR photography has captured the imagination of consumers globally,” said Kieran Magee, Director of Product Planning, Consumer Products, Canon Europe.  “Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. The EOS 550D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer – allowing them to achieve outstanding results. With the EOS 550D, consumers are free to explore the limits of their own creative vision.

EOS Movies: Full HD video with creative control

As the ability to record Full HD video becomes increasingly important, Canon continues to deliver DSLR technology that sets the industry benchmark for multimedia functionality. The EOS 550D records video in full 1920x1080p HD resolution, allowing photographers to select the frame rate preferred from 30, 25 and 24fps, as well as offering 720p video at 60 and 50fps. The EOS 550D also includes a 3.5mm stereo microphone socket, enabling the use of an external microphone when capturing video.

Photographers can also take manual control over exposure settings, changing the depth of field and degree of motion blur to shoot more creatively. To provide the best possible video quality, highlight tone priority (HTP) can be set independently for movie capture, without changing any still image capture settings. In situations where the subject is further away, the EOS 550D Movie Crop function records with the central 640x480 pixel area of the sensor, creating an effective magnification of approximately seven times.  The EOS 550D is the first in the EOS range to feature Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.

A clear view of your world
The EOS 550D also allows photographers to view their images and video in unhindered clarity. A 7.7cm (3.0in) 3:2 Clear View LCD screen with 1,040k dot resolution makes it possible to see 100% of captured images with no borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of angles.

EOS build – Canon quality
As consumers would expect from an EOS DSLR, the EOS 550D is built to a high quality specification. It features bigger, more intuitive buttons which have been redesigned following feedback from users. Based on this feedback, the EOS 550D also features an additional button on the new, battery grip, allowing aperture settings to be changed when shooting with the camera in a vertical position, without having to reorient the body. 
 
Share the moment with friends and family
For EOS 550D photographers, shooting great pictures and video is just a first step. Thanks to an integrated HDMI port compatible with High-Definition Multimedia Interface – Consumer Electronics Control (HDMI-CEC), video and images stored on the EOS 550D can be viewed on an HD-ready TV and controlled via the TV remote.

For users who want to transfer content wirelessly, the EOS 550D includes Eye-Fi connected functions. The EOS 550D features a dedicated Eye-Fi section in the User Interface and it disables the automatic power-down function when an Eye-Fi card is transmitting - allowing users to transfer content easily and without interruption.

Accessories
The EOS 550D is fully compatible with all Canon EF and EF-S lenses and EX series Speedlite flash units, including the compact Speedlite 270EX. The EOS 550D is also compatible with the new RC-6 Remote Control, allowing photographers to capture high quality stills and Full HD video without touching the camera body. The slim line infrared controller can trigger the shutter release from up to five metres away, with users able to select either immediate release or a two second delay for greater flexibility when shooting. As well as supporting EOS 550D, the RC-6 is also compatible with the EOS 450D, 500D, 7D and 5D Mark II.

CANON iMAGE GATEWAY – share your stories
Owners of the new Canon EOS 550D can join the CANON iMAGE GATEWAY, a free online facility for Canon users that makes it easy to share their photos and video. Users can take advantage of up to 2GB of personal storage space, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Features at a glance:
  • 18 Megapixel APS-C CMOS sensor
  • DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
  • Continuous shooting at 3.7fps
  • Full HD movie recording with manual control and selectable frame rates
  • 7.7cm (3.0in) 3:2 Clear View LCD with 1,040k dots
  • iFCL metering System with 63-zone Dual-layer Metering Sensor
  • Quick Control screen to change shooting settings
  • Exposure compensation +/-5 stops.
  • Select maximum value for Auto ISO
  • External Microphone socket
  • Movie crop function
  • Eye-Fi connected functions compatibility
Pricing and Availability
  • The EOS 550D body only is available from 24th February 2010 priced at £799.99 RRP inc. VAT.
  • The EOS 550D, EF-S 18-55mm f/3.5-5.6 IS lens kit is available from 24th February 2010 priced at £899.99 RRP inc. VAT.
  • The EOS 550D, EF-S 18-135mm f/3.5-5.6 IS lens kit is available from 24th February 2010 priced at £1,099.99 RRP inc. VAT.
  • The EOS 550D, EF-S 18-55mm f/3.5-5.6 IS & EF-S 55-250 f/4-5.6 IS double lens kit is available from 24th February 2010 priced at £1,199.99 RRP inc. VAT.
  • The BG-E8 battery grip for the EOS 550D is available from 24th February 2010 priced at £159.99 RRP inc. VAT.
  • The LP-E8 battery pack for the the EOS 550D is available from 24th February 2010 priced at £49.99 RRP inc. VAT.
  • The RC-06 remote price is TBA.
For more information please visit the Canon website.


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Comments

strawman
strawman  1021991 forum posts United Kingdom16 Constructive Critique Points
8 Feb 2010 - 5:16 PM

Interesting, does this kill the 60D ??

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8 Feb 2010 - 5:31 PM

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psiman
psiman  10551 forum posts Wales
8 Feb 2010 - 5:31 PM

Well it certainly seems to kill the 50D and I'd struggle to see how they could position another model between the 550D and the 7D!

Simon

Chaitanya
Chaitanya  4 India1 Constructive Critique Points
8 Feb 2010 - 6:52 PM

Are those 18MP really needed on a entry level SLR? I read a review of EOS 7D on photozone.de it said not a single zoom lens can outresolve that 18MP sensor and the only primes capable of doing it are expensive. I currently use Pentax K20D, Nikon D300s, and the Nikon D3 I never shoot the pictures above Medium (Image size). So thats either 6MP or 6.9Mp .

User_Removed
9 Feb 2010 - 1:22 AM

Why bother getting me to cover this is if you already 'did' the press release? If I didn't already think I wasted my time....I definitely do now.
There's an evening of my life gone, never to return
Quote:

Last Modified By Moderator Team at 9 Feb 2010 - 9:09 AM
poetcrs
poetcrs  4 United Kingdom
16 Mar 2010 - 10:57 AM

I’ve got one and they don’t like the bitter cold weather it causes the sensor to stick, mines been back and forward to Canon over the last six months and is still as yet awaiting replacement

Other than this specific one being difficult they’re a great camera and the video is superb too

While waiting so long a time I went out and bought a 450d too so as not to miss out on my Granddaughters first visit to her Great Grandmothers and Grandmas Newcastle

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