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Canon launch Sure Shot 150u Date - 4x zoom, super-compact 35mm camera
Canon announce Sure Shot 150u Date compact 35mm camera with 4x zoom lens. One
of the smallest compact zoom cameras in its class, the Sure Shot 150u Date incorporates
a stylish design and chic finish. The camera features a retractable 38-150mm
zoom lens, full compliment of six Programmed Image Control (PIC) modes and a
zoom-coupled passive 7-point autofocus. A compact Light Guide zoom flash provides
the Sure Shot 150u Date with a long flash range of 2.5 meters while its date
function allows date and time recording on photographs.
To achieve such a compact size (the camera measures just 107 x 58.7 x 51.5 mm), Canon has reduced the size of the ring shutter mechanism and Light Guide flash condenser, while focus and exposure readings utilise the ultra-small Canon proprietary AF/AE CMOS sensor.
Passive zoom-linked 7-point AiAF and 16-zone AE metering provide consistently crisp focusing and even exposures throughout the entire zoom range. The compact Light Guide zoom flash has a moving head, automatically following the zoom lens setting, a dioptrics adjustment switch has been included for users wearing spectacles and the camera features a manual exposure compensation of +/- 1.5EV.
The design philosophy behind the Sure Shot 150u Date is quality without complication. Users can switch on and start shooting as soon as the camera is taken out of the box, or take more control by selecting from one of the six creative modes. Designed to cover every shooting situation, the PIC modes include Auto, Action (for continuous in-focus shooting of moving subjects), Night Portrait (flash for subject and slow shutter speed for background), Portrait, Close-up, and fast response RT (Real-Time), providing hair-trigger control (0.03 sec) of shutter release with centre-point autofocus.
Users have complete control over the flash, with seven flash modes available. Five custom functions can be set to allow quick selection of favourite modes. Date and/or time can be recorded to film, with five variations of Date/Time formats available.
Canon has drawn on its 70-year heritage of precision optics to incorporate two aspheric, low-refraction, low-dispersion elements into a seven-group, nine-element zoom lens, delivering unrivalled edge-to-edge clarity. A close up mode allows a close minimum focusing distance of just 60cm.
Pricing, availability and reader enquiries
The Sure Shot 150u Date will be available from 1 May 2004 for £160.
Reader enquiries: 08705 143723