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Canon Launches The EF 24-70mm f/2.8L USM Lens

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Category: Interchangeable Lenses

Canon Launches The EF 24-70mm f/2.8L USM Lens - The EF24-70mm f/2.8L USM is the successor to the EF28-70mm f/2.8L USM and offers a higher zoom range combined with a wider angle to ensure high image quality.

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Canon have launched a new high performance zoom lens - the EF24-70mm f/2.8L USM. The EF24-70mm f/2.8L USM is the successor to the EF28-70mm f/2.8L USM and offers a higher zoom range combined with a wider angle to ensure high image quality.

The new EF24-70mm f/2.8L USM is ideally suited to advanced amateurs and professional photographers and incorporates new design features as well as utilising Canon's existing optical technology to provide perfect photographic results.

"The increase and popularity of professional digital cameras has necessitated the development of a new lens", says Mark Robinson, Marketing Manager, Canon Consumer Imaging, "Canon has introduced the EF24-70mm f/2.8L USM lens to target the digital SLR user. The wider angle helps to compensate for any focal length magnification through a digital SLR."

Zoom Lens Optical Features

The EF24-70mm f/2.8L USM uses two types of aspherical lenses to provide a wider 24-70mm zoom range. These two elements provide good compensation for aberrations while zooming and maintain excellent image quality.

The optical construction of the EF24-70mm f/2.8L USM uses a UD (Ultra-low Dispersion) lens that provides excellent compensation of the chromatic aberrations that tend to occur in wide-angle shooting. The power of the focusing lens group has been increased to allow a minimum focusing distance of 0.38metres throughout the entire zoom range which currently is the shortest distance in its class.*

A new type of electromagnetic diaphragm (EMD) has a near-circular aperture at the widest settings, which provides the user with an improved out-of-focus background.

All the elements are made from environmentally friendly lead-free glass.

Mechanical features

The lens mount, switch panel, zoom ring and focusing ring in the EF24-70mm f/2.8L USM have been outfitted for water and dust resistance making the lens ideally suited for harsh environments. Additionally, optimised lens coatings in the EF24-70mm f/2.8L USM minimises ghosting.

The EF24-70mm f/2.8L USM also provides users with a silent and high-speed AF operation with rear focusing and ring USM and manual focusing remains enabled even in the AF mode.

Various accessories can be attached to the front of the EF24-70mm f/2.8L USM without being hindered by lens rotation or movement.


Pricing and availability
The EF 24-70mm f/2.8L USM comes standard with a lens hood (EW-83F) and a soft case and will be available in November at an RRP of £1449 inc VAT.

Customers requiring further information can telephone 08705 143 723 or visit www.canon.co.uk

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Canon (UK) Ltd

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