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Canon Pro Photo Solutions 2010

Canon Pro Photo Solutions 2010 - Kevin Jefcoate went to see if the Canon Pro Photo Solutions Show 2010 was the 'must' see event it was billed to be.

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Canon Pro Photo Solutions Show 2010

Canon Pro Photo Solutions show takes place over 2 days at the Business Design Centre in Islington North London, this year it was the 26th / 27th October 2010. Aimed at the Professional photographer, who could gain access for free, as long as they registered on-line in advance or could pay £8.00 on the day the show was billed as being a 'must' visit!

Having enjoyed a busy commute and taken in all that a rush hour has to offer, after a large latte, I took the opportunity to meet with Guido Jacobs, Canon Europe, Marketing Director.

KJ: This is the second year the show has been hosted are you expecting a bigger attendance?

GJ: Yes, last year we recorded 2,700 visitors and currently we have just over 3,000 people who have pre-registered and expect to attend over the two days.

KJ: An obvious question maybe, but what's the purpose of the show?

GJ: The main message is in the title, Solutions. We want to demonstrate to our current and potential customers that Canon is unique in being able to provide photographers with an integrated, start-to-finish digital workflow. But it's not just about Canon products, you will see that we have many other companies, including retailers and as they help us, we also want to help them. Our objective is to help generate new as well as increase revenue for everyone involved with moving and still image creation.

KJ: So what approach have you taken to make the show compelling for your customers?

GJ: We want our customers to be able to get to use and see our products in action, so there a lots of areas where they can do just that. We have created an HD theatre, we have all the products out on display and a number of demonstration areas.

Canon Pro Photo Solutions Show 2010 Canon HD Theatre

KJ: You have made several product announcements recently especially at Photokina, is there anything new today?

GJ: Our latest projector XEED WUX 4000 is announced just today and is our first projector to feature lens options and motorised lens shift.

KJ: Anything else to highlight?

GJ: The BBC have approved the XF300F video camera for HD production and we have the XF105 launching in January that has infra-red capabilities. We also have a couple of concepts that we are trialling in the US, one is a bar-code application that is aimed at event photographers that means they keep total control of the client images during the workflow by using a barcode that gets embedded in the images meta data. Finally just to complete the ‘solutions’ aspect, we have a new large format printer the MG8150.

KJ: Thanks for your time, I look forward to looking round the show!

Canon Pro Photo Solutions Show 2010

I wasn’t disappointed; Canon had been provided with good support from equipment and accessory manufacturers showcasing products that can be used in conjunction with Canon products or in the general running of a successful photography business. For example, Gary Fong was giving really useful insights on how to get the best out of the Canon Speedlite flash systems, in half hour presentations using his latest LightSphere products and Moo.com were providing handy tips on marketing your business with their latest range of products. Retailers were also taking the opportunity to provide special show pricing on Cameras and accessories and there were some very tempting offers!

There were plenty of Canon people on hand to provide information and it was noticeable that they had an in-depth knowledge and were keen to share it. The marketing materials provided were also of an excellent standard with lots of comparison guides on the various models and who and what they are intended for, so selecting the right camera is made very easy.

While the show was aimed at Professional photographers, Canon didn’t hold back on making sure every make and model across the product range was out on display, including the very latest camera body, the 60D, and it was being well scrutinised by the visitors!

Canon Pro Photo Solutions Show 2010 Canon stand

I found Canon’s approach to providing total workflow solutions very easy to understand and it is clear that they are just as interested in output as they are on capture. With this in mind, I found the big print plan a very attractive solution. Canon large format reseller, Total Imaging are supporting the big print plan, which is quite simply a ‘pay as you go’ scheme for having a large format printer on site and prices start from just £35.00 per week!

In summary, here is a show that is conveniently located in London with excellent public transport links, (a shame for anyone living north of Watford Gap perhaps) showcasing the complete range of Canon Digital workflow products and supported by a wide range of accessory and equipment manufacturers and retailers, so if you want to know about the latest products and services in the industry, make sure you put this show on your calendar!

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