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Plenty Of Good News For Canon - Canon is the Reader’s Digest Most Trusted Brand, is an Interbrand Japanese Best Global Brand and their Chief Executive is featured in the Barron's Annual List.
The Reader’s Digest Most Trusted Brands Survey 2011 has chosen Canon as their top Camera Brand for the eleventh year running. Reader’s Digest asked its readers across 16 European countries to nominate the brand they trusted most in a range of consumer categories, including cameras. Canon came out on top in 13 of the 16 countries based on the following four criteria: quality, excellent value, strong image and understands customer needs.
Canon is Europe’s 'most trusted' camera brand
Canon enters Interbrand’s top three Japanese Best Global Brands 2011Interbrand, which ranks brands according to financial performance, has now placed Canon into the top three of ‘Japan’s Best Global Brands 2011’. To qualify, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, have a good level of global recognition and derive at least 30 percent of its total sales from outside Japan. According to Interbrand, Canon’s brand value is $11,442 million.
James Leipnik, Chief of Communication for Canon Europe, Middle East and Africa said: "Being ranked as one of the top three Japanese Global brands is the result of Canon’s dedication to becoming a top 100 global company. As highlighted for European audiences by the Canon EXPO in Paris late last year, the Canon brand and our commitment to innovation are stronger than ever and we welcome this ranking as recognition of Canon’s position on the global stage."
Fujio Mitarai makes Barron’s list of the world’s 30 best chief executivesThe Chairman and Chief Executive Officer for Canon has been listed as one of the world’s 30 best chief executives for the fourth consecutive year. He has been recognised by Barron's for his five-year growth plan to boost Canon’s revenue outside of Japan and invest in new business, and more recently for taking control of the company’s disaster recovery efforts following the Great East Japan Earthquake of 2011. Barron's made their final selection based on information collected from interviews with analysts, investors and executives.
For more information please visit the Canon website.