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Canon supports Portmeirion fundraising for cancer awareness - Canon have provided two digital cameras in support of a fundraising initiative by the UK tableware manufacturer Portmeirion.
Mug by Joss Stone
It is a sad fact that 39,200 women are diagnosed with breast cancer every year, and of those 12,800 women will die. This is a truly shocking death rate that simply does not need to continue. With proper awareness, the survival rate is high and of those women diagnosed, 74 per-cent will still be alive five years after diagnosis.
To that end, this campaign aims to raise both awareness and positivity. Positive thought can have a powerful effect, whether it be a person, a place or a thing that reminds us of a good time in our lives. Canon UK Ltd, a leader in imaging technology, provided both Joss Stone and Natasha Bedingfield with a Canon Digital IXUS 40 camera and they were asked to take a picture of something that reminded them of a good time. Both stars have provided exclusive photographs to reveal just how personal good times can be - one shows the excitement of performing at Live 8 while the other shows the serenity of a stunning beach scene.
These two new Good Times mugs will join the most popular mugs from 2004, which are to be re-released. The re-released mugs feature images by Sir Alan Parker, Annie Lennox, Tracey Emin, Sir Terence Conran, Tom Dixon, Anthony Minghella, Tamzin Outhwaite, Frank Skinner, The Thrills, Ian Wright and Joan Collins.
Of her image, Natasha Bedingfield said: I took this photo on a lonely beach in the south of Sweden... I chose it for the mug because special moments are never far away in life, but you need to grab them and take a minute to appreciate them or you miss them.
The Good Times mugs will go on sale from October 2005, Breast Cancer Awareness month. Portmeirion will donate 1 from every mug sold to the Pink Ribbon Foundation.
For more information visit www.portmeirion.co.uk or telephone 01782 743456