have combined advanced technology and photographic art to produce You Can:
an ambitious and collaborative effort to create what is believed to be the worlds
largest digital Photomosaic.
impressive 136 metre Photomosaic around the London Imax theatre
Can captures the seven ages of man through a montage of 15 portraits; each
made up of individual snapshots. The massive picture, commissioned by Canon Europe,
measures 2,000 square metres, and is as big as two Olympic-sized swimming pools.
It is as long as 12 London buses (136 metres) and as high as three double-decker
buses (14.7 metres). It wraps the entire circular faade of the bfi London
IMAX theatre, just south of Waterloo Bridge in central London and is the first
time that the IMAX theatre has been used in this way.
creation began life as 15 individual portraits, of people ranging in age from
six months to 92 years, taken by one of the worlds leading photographers,
Rankin. These images were then combined into one single group portrait, which
in turn was converted by digital artist Robert Silvers into a Photomosaic
made up of 3,500 individual self-portraits by Canon employees in countries across
15 individual portraits from eldest to youngest
final IMAX image comprises nearly 40,000 separate digital photographs and similar,
but smaller, treatments are also being unveiled in major cities across Europe
including Paris, Madrid, Milan, Dsseldorf and Stockholm.
proprietary software, protected by patents in several major countries (US Patent
No. 6,137,498), expertly considers minute details in hundreds of individual images
to create a beautiful mosaic arrangement. Customised to embrace a variety of applications,
Silvers Photomosaic have appeared in magazines, posters, and installations
and with moving tiles in music videos and TV commercials.
has gained recognition as a photographer, publisher and most recently as a video
director, with an iconic, intimate portraiture style coupled with a mischievous,
witty eye. Well adjusted to ruffling fashion's feathers, Rankin has become one
of the world's leading freelance photographers.
next to the PhotoMosaic
Europe commissioned the work to inaugurate its new pan-European brand platform,
You Can, designed to encourage people to realise their creative potential through
digital photography and imaging technology. The composition is a stunning example
of what can be achieved through the marriage of art, technology and human innovation.
PhotoMosaic in construction
was immediately excited by the Photomosaic project as it helps take my work
to a new dimension in terms of creativity and size, said fashion
photographer, Rankin. We chose the ages of man concept as a
theme as it allowed me to suggest that anyone, regardless of age, can realise
their potential. Using ordinary people, rather than catwalk models,
helped the work reflect Canons new You Can philosophy.
project was very challenging and yet in some ways it was easy, because I was provided
with a great photo collection and a great image to work from, commented
Robert Silvers, digital Photomosaic artist. From a technical standpoint,
its the largest photo-mosaic Ive ever made. There are 39,000 tiles
in this and its really pushed me to the limit. Ive had to make changes
in the software and weve had to do lots of things to simply generate the
image from a technological point of view and its size and scale is such
that weve had to make sure the quality was there every step of the way.
work makes a creative statement around our new European brand platform, You Can,
both of which are about people, their individual creativity and innovation, and
we believe that the digital image weve wrapped the Imax with, represents
all three concepts, concluded James Leipnik, chief of business strategy,
Canon Europe. We are delighted with the enthusiasm and creative input Rankin
and Silvers have put into this project and also pleased that thousands of Canon
employees across Europe have been directly involved with the process and have
therefore contributed to the end result.