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Big money weddings - State of the art wedding photography revealed in new book and follow up seminars.
Multi-award winning portrait and wedding photographers Julie Oswin and Steve Walton are set to launch a pioneering warts and all guide to wedding photography with a radical hands-on follow-up seminar programme that will show photographers how to make big profits from the wedding market.
The new book, Contemporary Wedding Photography offers both full-time professionals and aspirational photographers in-depth knowledge across the full gamut of wedding photography including: Meeting clients, the pre-wedding shoot, selecting locations, which kit to use, the posing options, at home shots; the ceremony, the signing, the reception, editing, storing, presentation and mounting, digital darkroom techniques, printing advice, album design and marketing opportunities.
The Loughborough-based duo who run the Julie Oswin Photography studio were approached by publishers eighteen months ago with a brief to create a far-reaching body of work that would underpin a new age of wedding photography in the digital era.
Said Oswin: “At first we weren’t sure that we really wanted to give up all our trade secrets in this book. But as the idea evolved we decided to give it everything we had with nothing held back and no punches pulled.”
Added Walton: “Our ambition with this book was to create the most comprehensive How To of wedding photography in a decade. This is the book that enables photographers to exploit latest technology and provides them with all they need to know about the art.”
Hot on the heels of the book launch comes a fresh approach to photography training from the duo’s newly established Contemporary Imaging Consultancy.
Explained Oswin: “Our research shows there is a massive demand for training in the art of wedding photography. Our new Wedding Business programme of one and two day seminars throughout 2007 will address this need in a radical way for both full-time professionals and for the new wave of photocrats or aspirational pros. We do not intend to simply showcase our work. We want audience involvement. Delegates need hands-on experience – not just a day-long sitting, listening and watching experience.”
She added: “The biggest problem the industry has right now is with the number of untrained photographers who have simply bought a digital camera and created a website. We want to teach them how to do it properly.“
Said Rob Brown UK sales manager for Epson ProPortrait: “This book is an outstanding piece of work from the Julie Oswin Photography stable. It’s a definitive reference book for the genre and doubtless many photographers will be stashing a copy in the camera bag on the way to their next wedding. The studio’s Wedding Business seminar programme is a compelling follow-up to this book launch.”
The new programme, supported by Epson ProPortrait and the MPA will start in January at Sutton Bonington Hall close to the M1 at Loughborough, with one day-long seminar - £160 incl VAT with a £25 discount for MPA Affiliate Members, and one two-day seminar - £395 incl VAT with a £25 discount for MPA Affiliates. The fee includes lunch and refreshments, and the organisers pledge a maximum of 20 delegates at the one day courses and 15 at the two day events.
The one day introductory event will focus on the basics of wedding photography; disciplines; posing the couple and marketing and sales. The two day Wedding Business programme covers attracting business, photo technique, pricing, marketing and selling, managing guests at weddings and the basics of running a successful business.
Photographers unable to attend specified training days can set up a one-to-one surgery training session direct with the consultancy at a time to suit them.
Concluded Walton: “We know from experience that if a photographer can offer high quality work and equally high quality service it is entirely possible to make £5,000 or more on a wedding. We can teach photographers how to exploit their potential to the full.”
Contemporary Wedding Photography (RRP £25) is available online at Amazon.co.uk, from the Contemporary Imaging Consultancy website and from good bookshops including Waterstones.