Corbis, a creative resource for advertising, marketing and media professionals, today announced the opening of a new Creative Boutique at their website.
The Creative Boutique will showcase Corbis’ best imagery, reveal helpful search tips, offer wallpaper for free download and provide helpful insight, including Corbis’ latest Creative Keywords and informational articles. It will also be the home of Creative IQ Trends, a newly launched series of downloadable reports produced by the company’s global Creative Intelligence Group that detail the emerging cultural trends responsible for current and future visual needs.
To be updated every few weeks, the Creative Boutique is accessible from the Corbis homepage and makes it faster, easier and simpler for creative professionals to explore the renowned Corbis collections.
A New Collections section will profile the latest additions to Corbis, including in September:
- Artkey, a collection of Asian fine art featuring work by famous artists Qi Baishi and Liu Guosong that captures the essence of Chinese culture from traditional to contemporary work.
- Grand Tour, which contains contemporary, captivating images of worldwide destinations.
- Studio Eye, a mouth-watering imagery menu of Japanese cuisine that is clean, colourful and culinary.
- The Hoberman Collection, which features unbeatable wildlife images from two world-renowned photographers – Gerald and Marc Hoberman.
A New Work section will feature the latest and greatest images recently added to the Corbis archive, as selected by Corbis’ experienced Directors of Photography, while a Best Of section will showcase collections exclusive to Corbis, with the first spotlight on the celebrated Bettmann Archive, one of the world’s largest, oldest and most treasured collections of historical photographic images.
Downloadable Creative IQ Trends reports provide valuable insight:
Corbis is also launching Creative IQ Trends, a new series of reports to be released monthly on emerging cultural trends responsible for current and projected visual needs. The reports cover global, cross-cultural trends as well as regional trends.
The proprietary research is a result of an extensive review of thousands of top-selling Corbis images and commercial and editorial tear sheets coupled with analysis of the latest demographic and psychographic research. The reports help to inform the highly relevant, trend-driven imagery and footage from Corbis while providing creative insight for professionals.
The following Creative IQ Trends reports are available for download in September at the Corbis website.
- Global Greening: The grassroots movement among environmentalists has blossomed into a worldwide mainstream interest in eco-friendly living. Global Greening is playing out in a host of specific concepts demanding relevant imagery including Karma Consumers, Green Glamour, Children of Nature, Eco Travellers, World Protectors and Lifestyles of Health and Sustainability (LOHAS), all demonstrating how green is in vogue and increasingly a matter of personal responsibility.
- Generational Re-Connect: As a result of demographic and social trends, the number of multi-generational families sharing the same household in the United States has grown by approximately 60 percent over the past 15 years, mirroring trends in Europe and Asia, where family has always played an important cultural role. Images of kids, parents and grandparents spending time together and sharing the same household are becoming increasingly relevant.
- Millennial Development: Around the world in emerging and developed countries, today’s kids, known as Millennials, are going to school in ever greater numbers. U.S. enrolment is up 10% since 1970, partly driven by immigration, and the UN has put a focus on achieving universal primary schooling by 2015 as part of its Millennium Development goals. Meanwhile, technology is becoming increasingly ubiquitous in today’s school. As a result, imagery of modern, diverse and multi-cultural school environments is increasingly in demand.
“The Creative Boutique is the fastest and easiest way to explore highly conceptual, beautifully produced creative photography at Corbis, and we think it demonstrates our commitment to premium imagery,” said Ross Sutherland, Chief Creative Officer, Corbis. “Our goal is to combine the best pictures along with analysis of emerging trends to help provide inspiration and spot-on pictures for creatives.”