Words and Pictures Max Ferguson Original image Norma Walton
In times past, young women were expected to have deportment, be versed in the playing of the pianoforte and press the odd flower.
In these days of universal suffrage Norma Walton doesn't press flowers, instead she prefers to photograph and give them her unique treatment in Photoshop.
Her gentle images perfectly suit the burgeoning greeting cards market. Instead of trying to compete for mainstream photographic commissions, Norma has found her niche working on the subjects that interest her and placing them with photo libraries.
Working from her home studio and computer suite Norma also shoots catalogue work directly for the internet, often designing the website for her clients as well. Located in England's West country Norma has found that she can keep her overheads to a minimum and remain in touch with her client base via the Internet Norma's daughter Tanya Carter represents not only Tobi Corney and myself but also keeps Norma up to speed on work in London. Keeping nepotism in the family.
For this image I asked if I could give one of her lovely flower shots a hand colouring treatment of my own. This is essentially a layer stack treatment. With a little lateral thought this simple technique can give rise to many variations.
I've tried to give the image the feel of a Victorian watercolour often painted by young ladies accomplished at the pianoforte.