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| Category: | Compact Cameras |
Digital IXUS 500 new flaghsip for Canon. - Canon celebrate the launch of their 30th IXUS camera
The 5.0 Megapixel Digital IXUS 500 is the new flagship of the Digital IXUS fleet. The 4.0 Megapixel Digital IXUS 430 replaces the previous top of the range Digital IXUS 400, while the 3.2 Megapixel Digital IXUS IIs takes over from the successful Digital IXUS II.
Launched to popular and critical acclaim in May 1996, the original stainless steel IXUS APS camera triggered an avalanche success. Canon has stuck with IXUS ever since, never straying from the IXUS philosophy of simplicity and beauty that feels great in the hands. Released in May 2000, the first Digital IXUS marked the beginning of a string of successes for Canon in the style-conscious digital compact sector.
"This new range celebrates eight stylish IXUS years," said Malcolm Hills Head of Canon Consumer Imaging in the UK and Ireland. "Unmistakeably IXUS, these new cameras bring together uncompromising build quality and an abundance of fantastic technologies in a triumph of miniaturisation and design".
All metal bodies
Still incorporated into the new digital models is original IXUS creator, Yasushi
Shiotani's, distinctive 'box and circle' design, variations of which are now
used by many other camera manufacturers. All three new cameras are protected
with superbly finished stainless steel bodies with the traditional silky IXUS
feel. The new 'Silver White' finish of the Digital IXUS IIs is so called since
it contains traces of silver, whilst a distinguishing gold ring circling the
lens barrel of the Digital IXUS 500 sets it apart from other models.
Image capture
Images taken with the 5.0 Megapixel Digital IXUS 500 and 4.0 Megapixel Digital
IXUS 430 can be printed up to A3 size without image quality degradation. Both
the Digital IXUS 500 and Digital IXUS 430 include a 3.0x optical zoom, while
the Digital IXUS IIs features a 2.0x optical zoom. Optical zoom ensures the
full sensor size is employed when zooming in on a subject, so pictures taken
with the zoom do not suffer from image degradation. All cameras feature 9-point
Artificial Intelligence Auto Focus (AiAF) for fast and sharp images, even with
off-centre subjects.
Superb images, no waiting
Each of the three models feature the same dedicated DIGIC processor now
installed across all Canon cameras up to the EOS 10D Digital SLR and professional
series PowerShot Pro1. DIGIC delivers superb colour rendering and image quality,
handling all the complex algorithms required to make colours brighter, images
sharper and focusing crisper. It does this with unrivalled speed and efficiency,
making for highly responsive cameras and eliminating the phenomena of staring
at the back of the camera waiting for an image to display. iSAPS technology
uses camera settings and environmental data to predict the most likely scene
and makes adjustments accordingly.
Moving pictures
Each camera features 3-minute QVGA or QQVGA movie clips with sound recording,
full playback and in-camera cutting and editing. Digital IXUS 500 and Digital
IXUS IIs can also capture high-resolution VGA movie clip up to 30 seconds at
single recording. When connected to any Canon compact photo printer, all models
include 'Movie Print' mode. This extracts a succession of up to 63 individual
and evenly spaced movie clip frames from any given movie clip and automatically
prints them as thumbnails on a single sheet of postcard size paper (100 x 148
mm). This is ideal for freezing and analysing or admiring action sequences such
as a golf swing. An "ID Photo Print" function prints a number of durable
passport photograph size images (of selectable height and width) to a single
sheet.
Photo printing and PC connection
The cameras all include Canon's new Print/Share button. When connected via USB
cable to any PictBridge or Direct Print compatible photo printer or Windows
PC, a blue light on the Print/Share button illuminates to indicate successful
connection. Pushing the button when lit instigates a print of the currently
displayed image (based on the connected printer's default settings) or an automatic
transfer of images to the PC . The camera transfers all images, all images not
yet transferred, or all images marked for transfer, depending on the user setting
selected in the camera's set up options.
CANON iMAGE GATEWAY - no fuss online sharing
All new IXUS cameras come with a full membership to CANON iMAGE GATEWAY, a personal
online photo gallery with 100MB of free online space for storing and sharing
favourite albums. CANON iMAGE GATEWAY can also be used to personalise your camera
with start-up image and sound-effect downloads.
Options to shoot anywhere
For diving, surfing and skiing, optional waterproof cases are available, giving
the cameras full protection to a depth of 40 metres. Optional car battery adaptors
are available for the Digital IXUS 500 and Digital IXUS 430, while extra power
adaptors and optional soft cases are available for all models.
Software
Software supplied includes browsing and printing software ZoomBrowser EX (Windows)
and ImageBrowser (Mac). Other software includes PhotoStitch, plus photo and
movie manipulation software ArcSoft PhotoStudio and VideoImpression. Drivers
include TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol
(PTP) support allows the camera to connect to any Windows XP and Mac OS X (v10.1/v10.2)
system without the requirement for a driver installation.
These new Digital IXUS models will be available from March 2004 for the following prices:
Digital IXUS 500 399
Digital IXUS 430 329
Digital IXUS IIs 269
Reader enquiries: 08705 143723
www.canon.co.uk

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