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Category: Industry News

Nikon double gold medalist at DIWA Awards - The Nikon D60 and Nikon D300 cameras are gold medal winners in the Semi-Professional D-SLR and Consumer D-SLR categories.

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Press Release:

Nikon LogoNikon is delighted to have picked up two DIWA gold awards for its Nikon D60 and Nikon D300 cameras; an accolade that underpins Nikon’s leadership position in this area and recognises the company’s continued pursuit of excellence.

DIWA, or Digital Imaging Websites Association, is an international network of independent websites focusing on digital imaging. Its awards are chosen by professional photography websites and are based on unique test samples and evaluations of more than 200 functions and features in a standardised testing scoreboard. Nikon was awarded Gold in the categories Semi-Professional D-SLR (Nikon D300) and Consumer D-SLR (Nikon D60).

Birgitta Wetterlind, Marketing Communications Manager at Nikon Europe comments: “This has been another superb year for Nikon. With awards from TIPA, EISA and now DIWA, these additional Gold Awards confirm that our commitment to providing the best imaging and optical technologies in the photography business is paying off.

Best Consumer D-SLR: the Nikon D60
The Nikon D60 receives its gold award for excellent image quality, ergonomic design and useful features. Its 10MP high-quality image sensor, outstanding image processing performance and an innovative and effective anti-dust system delivers a powerful combination and makes the D60 a striking consumer system camera. In addition, the camera is equipped with active D-Lighting and Nikon's exclusive EXPEED processor technology, enabling image processing on a high level for optimum results,” said DIWA.

Best Semi-Professional D-SLR: the Nikon D300
DIWA: “Thanks to excellent ergonomics, top specified functions, and high-quality innovative technologies, the Nikon D300 meets the demands of both professionals and serious amateurs. A first class 12MP CMOS sensor is supported by a powerful EXPEED processor, a new CAM3500DX AF sensor, 14-bit A/D converter, wide sensitivity range including ISO 6400, all working in perfect harmony for unsurpassed image quality and camera performance. To complete the package, the Nikon D300 is equipped with a high resolution 3-inch Live View monitor.

Test Manager of DIWA Labs, Kai Thon, comments: “For many years, Nikon have been an industry leader in technological developments, but in recent months they have displayed elevations larger than ever, most of them included in models like the D60 and the D300. Computer-based analytic test results from our sophisticated DIWA Labs and expert reviews from DIWA member websites unanimously conclude that both models are highly competitive in either market segment.

Nikon continues to develop excellent products in its ambition to be the manufacturer and partner of choice for photographers at all levels.


Web: www.iamnikon.co.uk
Tel: 020 8541 4440

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