Do it don't just think about it

The Lovegroves burst onto the wedding photography scene in 2000 and it took them just two years to reach the top of their game.  Prophotonut is Damien Lovegrove's extensive resource base for photographers turning pro. Check out his DVDs, book and training workshops. To check out his latest DVD 'Big Day' visit prophotonut and lovegroveconsulting.

Here's his tip:

"Marketing ideas are useless unless acted upon. To put it another way, marketing effectiveness is directly proportional to levels of action or activity. I've been to many seminars and seen photographers scribbling down undoubtedly fantastic marketing ideas only to discover none of them were ever implemented. A good idea is an action not a thought. Get out there and do it. Do test and measure the effectiveness of all your marketing effort. Scale up the successful strategies and drop off the failures."

This shot is a classic Lovegrove piece but we can only say that due to great photography and good marketing.

You can see me take this classic Lovegrove shot too on the 'Big Day' DVD.