Don't get into financial misery

The Lovegroves burst onto the wedding photography scene in 2000 and it took them just two years to reach the top of their game.  Prophotonut is Damien Lovegrove's extensive resource base for photographers turning pro. Check out his DVDs, book and training workshops. To check out his latest DVD 'Big Day' visit prophotonut and lovegroveconsulting.

Here's his tip:

"Financial mastery will eliminate financial misery. Getting to grips with bookkeeping, spreadsheets, profit and loss forecasting, tax returns, VAT, salaries and general accounting is one of the least liked elements of running a successful photography business. However, ignoring or playing down these matters could seriously damage the financial health of your business! So please persist. It has to be done and once you understand what's needed, you will find chasing the profit both creative and rewarding. The fact is that you could get everything else right - the photography, the service, the presentation, even the marketing - but without financial plans, analysis, controls and strategies, you could still be struggling to make ends meet."