Don't use the same phrases as everyone else

The Lovegroves burst onto the wedding photography scene in 2000 and it took them just two years to reach the top of their game.  Prophotonut is Damien Lovegrove's extensive resource base for photographers turning pro. Check out his DVDs, book and training workshops. To check out his latest DVD 'Big Day' visit prophotonut and lovegroveconsulting.

Here's his tip:

"Select your product and style describing words carefully. If you want to stand out from the crowd don't brand yourself with the same phrases the rest of the industry are using. For a shot period recently in the world of high street fashion the word second-hand got replaced with ‘Vintage' and now the word vintage is being degraded. I recently saw an Austin Allegro described in a motoring magazine as a classic car. The word standard used to mean the pinnacle of quality, the standard by which everything else is judged; now it is often preceded with the word ‘bog'."