EISA Awards 2009-2010

Press Release:

Tamron’s AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003), a high power zoom lens with a proprietary built-in advanced VC mechanism, covering 28-419mm equivalent angle of view when converted to full frame (Tamron’s conversion value is 1.55x) and exclusively designed for APS-C sized SLR cameras, has been selected as the winner of the EISA Photo Award – European Travel Lens of the Year 2008-2009.

EISA Awards are presented each year to the best products in photographic, audiovisual, video and mobile product categories as voted by the EISA (European Imaging and Sound Association) panel consisting of editors-in-chief and technical editors of about 50 leading and influential magazines in 19 European countries that specialize in photography, audio, video and mobile electronic products. The EISA award is recognized as one of the most prestigious awards a product can receive in its specific category. The honor marks the 11th time Tamron has received this highly prestigious and internationally recognized award. This is the fourth consecutive EISA award for Tamron following the 2008-2009 EISA for the AF28-300mm F/3.5-6.3 Di VC (Model A20), the 2007-2008 EISA for the AF18-250mm F/3.5-6.3 Di II (Model A18) and the 2006-2007 EISA for the SP AF17-50mm F/2.8 Di II (Model A16).

Award Citation of the EISA Jury
“With this 15x-zoom APS-C format lens Tamron has not only produced a DSLR lens with the most extensive zoom range available, but also an impressive optical performance. Tamron’s built-in optical image stabilizer, Vibration Compensation (VC), is able to reduce the impact of camera shake so the photographer can hand hold the lens at shutter speeds of up to 4 stops beyond normal safe levels. This is especially useful in low light conditions. With its compact design, light weight, high optical performance and extremely wide focal range the Tamron AF18-270mm VC lens is a perfect travel companion.”

Tamron’s AF18-270mm F/3.5-6.3 Di II VC zoom lens is truly the World Record Megazoom and has been highly evaluated not only by EISA but also by many photographers around the world as the ideal compact and lightweight travel lens.

The new Award Travel Lens of the Year emphasizes the high demand of sophisticated and versatile camera lenses for traveling and many other purposes. For Tamron, the pioneer of the megazoom, this award is incentive and confirmation at the same time to put even more effort into the optimization of high power zoom lenses to meet the expectations of customers' wishes.

EISA	Awarded Tamron Lenses
1992-1993	SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994	AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998	SP AF90mm F/2.8 Macro 1:1 (Model 72E)
1999-2000	AF28-300mm F/3.5-6.3 Aspherical [IF] Macro (Model 185D)
2000-2001	AF28-200mm F/3.8-5.6 Aspherical [IF] Super II (Model 371D)
2002-2003	AF28-300mm Ultra XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
2003-2004	SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007	SP AF17-50mm F/2.8 XR Di LD Aspherical [IF] (Model A16)
2007-2008	AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18)
2008-2009	AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010	AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003)

            
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