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|Category:||Studio Lighting and Flash|
Get out of the bath - EME digital have announced the introduction of the photo studio in a box, revolutionising product photography, saving time, hassle and cost
Getting Quality product shot isn't easy. People soon discover there is more to it than placing the item on the kitchen or board room table and clicking away. Some buy studio lighting and find themselves needing skills they don't have whilst others build their own lighting environments with differing levels of success. Some even take ever the bathroom – and shoot inside the bath. Bathtubs do provide a reflective environment but keeping the room out of action can prove an inconvenience to the rest of the family. Soon enough a tent or a cube might be considered – that is until now.
The Photo Studio in-a-box A combination of controlled lighting environment and software to control image capture and processing means anyone can take images for web or print use.
The box connects to an ordinary PC. With the software installed the camera is controlled from the computer. To zoom in and out, crop and take the shots you press buttons on the computer screen. You can see what is going on inside the box on screen.
Once the snap button is pressed images are passed directly to the computer. There, they can be saved as .jpgs or .tifs in various sizes and resolutions. Images can then be cropped, masked and sized in batches.
Other than moving the camera from the top of the box onto the supplied tripod you don't touch the camera. There's neither the need to read the camera manual nor understand the settings or white balance.
The Photo Studio in-a-box de-skills photography and so allows companies to manage their photography requirements in-house. This substantially reduces cost, eliminates the need to move product to and from photographers and improves flexibility as shots can be taken a and when product is available.
Moreover, the image processing tools within the software negates the need for Photoshop skills when preparing shots for web. Masking shots to sit on a pure white background takes just a minute or two to learn.
For image professionals who want to use Photoshop, images can be exported to the software or exported or directly to a network folder where MAC users can pick them up.
The system also allows images to be written and drawn on and then sent via-email. This helps suppliers communicate with customers and suppliers wherever they are in the world specially where language barriers exist.
To use the system you must have a compatible digital camera. Eme Digital are currently providing customers with a 10MP Canon A640 as part of the package, but if you have an earlier Canon A, G or S camera or certain models in the Olympus C range you will also be able to us those. Canon EOS cameras can also be used but there is no live preview with this particular model.
Companies such as Jimmy Choo, Unilever, Ernest Jones, Harvey Nichols and Sock Shop are already using the systems as are many e-bay power sellers, Photo Box Studio Systems start from £500. For more information visit the eme digital website.