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Epson announces Digigraphie initiative for UK - Digigraphie by Epson offers photographers an additional unique selling proposition for their work.
Epson has announced that Digigraphie, its label of excellence for photographers, artists, print bureaux, galleries and museums, will be launched in the UK in early 2011. Digigraphie by Epson enables artists, galleries, museums and bureaux alike to maximise their opportunities to add value to their work exclusively, by using the very best printing technology together with a wide range of certified media, therefore guaranteeing exceptional, repeatable quality. Those participating in this programme have the added benefit of being able to showcase their works on-line by uploading their images to a dedicated section of the Digigraphie.com website.
Digigraphie is the result of many years of research by Epson and is made possible by the technical performance of Epson Stylus Pro printers and on the resistance and quality of its range of UltraChrome™ pigment inks. The Digigraphie embossed seal confirms a print has been created following a specific digital process. It assures customers that their print is genuine, and it opens new opportunities to provide a wider range of long-lasting, limited-edition works. Each Digigraphie print is individually authenticated with a serial number, signed by the artist, embossed with the Digigraphie seal and accompanied by a certificate of guarantee.
The Epson Stylus Pro printer range, utilising the UltraChrome family of 8 & 10 colour pigment based inks and certified fine art/photo media offer a number of characteristics which meet the expectations of professional photographers and artists. They include a wide colour gamut, the smoothest of gradation and absolute control over the tone and hue of black and white prints thanks to the three densities of black ink and an advanced printer driver.
A range of 26 high-quality fine art/photo media is certified for use with the Digigraphie programme, 10 produced by Epson, seven by Canson and nine by Hahnemühle. Each media undergoes rigorous testing by independent laboratories to ensure it meets high levels of quality, durability and consistency of reproduction, to guarantee the stability of prints over time.
Paul Gallagher has been a fine art black and white photographer for over twenty years, dedicating his photography to Northern England and the Scottish Highlands and photographing mainly in medium and large format. More recently he has been applying this expertise to colour and digital photography. “Epson printers provide essential assurance that my Limited Edition prints will maintain their original qualities for many generations. The print quality and reliability of my Epson printers make them the cornerstone of my work.”
Launched in mainland Europe in 2003 Digigraphie has become increasingly recognised in the art world as a mark of quality. Soon UK-based photographers, artists and museums will be able to use the service giving them more freedom, more visibility and the ability to control the production of their artwork. They can add value to digital reproductions and preserve the integrity of their limited edition prints.
Martin Johns, market development manager, Epson UK, says: “The demand for digital photography and art increases year after year, as people realise they can own their favourite works as limited edition prints. For professional artists and photographers, it is essential that they remain in control of all their reproductions to protect the value and legacy of their work. That is why Epson is launching Digigraphie in the UK. Our quality and experience of digital print making has ensured that the Digigraphie qualifications will meet the needs of the both customer and professional.”
To become a Digigrapher, artists and galleries can equip themselves with the Epson products which comply with the technical terms of Digigraphie from a select number of resellers that will be chosen for their recognised skills and their involvement in the photography and art markets. Alternatively artists will be able to use one of the network of UK approved professional Digigraphie Labs to produce their limited edition artworks.
Everything you need to know about Digigraphie and how to become a member, along with the portfolios of existing Digigraphie artists in Europe, is at Digigrapher. Visitors to the site have free access to view and buy all the images.