Anyone who thinks that the typical British family has 2.4 children, two parents
and a dog called Rover, would be wrong. Independent research commissioned by
leading digital imaging company, Epson in conjunction with leading psychologist,
Dr Chris Steele, today sees the launch of the Epson Family Report. The findings
indicate that the typical British family now in fact consists of 1.6 children,
has a family income of £24,793 per annum and an annual spend of #£1,875
on family holidays.
The report was commissioned as part of a unique social experiment called The
Epson Family. Epson commissioned the report to learn more about the 'typical'
British family, their interests, and the kind of purchases that the typical
family makes. Epson is now currently searching the country for a typical British
family to star in their very own web based project that will see them go from
anonymity to stardom as it follows the families every move for 100 days.
Key facts from the Epson Family report include
The typical family has 1.6 kids
The most popular boy's name is Jack
The most popular girl's name is Chloe
There are 286,100 marriages each year and 160,000 divorces
The typical house is valued at #161,665 in comparison to #91,000 in 2002 Nearly
half of the population spend over 10 weeks watching TV each year 1% of the population
watch more than 13 hours of TV a day 41% of the population gets less than 6
hours sleep a night 3% of the population spend over an hour in the bathroom
each day 27% of people have never eaten a takeaway 1% of the population eats
a takeaway every day 94% of people drink within the recommended safe limit Yorkshire
and the North East have the heaviest drinkers in the UK The typical family spends
11hrs 41mins on the internet each month The typical family takes over 120 digital
pictures a year
The typical Christmas bonus is #1,682
Only 5% of the population feel underpaid and overworked The typical family income
is #24,793 per annum A typical family annual holiday costs #1,875 The typical
individual spends #23.86 on clothes every month 4% of the population shops twice
a day 15% of the population shops at least once a day
1% of the population are defined as workaholic (working more than 61 hours a
London/South East has the highest percentage of people working over 41 hours
a week (at 33%, this is more than double any other region within the UK)
People aged between 35-54 work the longest hours
28% of adults do not work at all
20% of people work over 40 hours each week
The Epson Family Report concludes that there is no such thing as a singular
typical British family unit, but that 'typical' families fall into one of five
categories namely; The Techies, The Easys, The Fit and Fun Lovers, The Selfers
and The Good Intenders.
Leading the way with their technology-focused lives the children have mobiles
phones, and consider text messaging a way of life. Their parents have 'satellite
navigation in-car systems, with internet access and digital cameras being family
The Easys spend most of their leisure time in front of the television. They
work hard and as a result prefer takeaways for convenience and like to combine
it with having a drink - 75% of this category regularly drink more than 30 units
The 'Fit and Fun Lovers'
The Fit and Fun Lovers are much more health conscious, exercising regularly
and eating a healthy diet. Chances are they have calculated that by hiding the
remote control, they will walk an extra 3 miles each year. They avoid lifts,
takeaways and alcohol and never enjoy a lie in.
The Selfers are wrapped up in their own lives. Appearance is everything, whether
it's designer labels, expensive cars or topped up tans. Fresh food is what they
want to eat, not because it tastes better but because it makes them look better
and of course it's reassuringly expensive. Their technology choices are financially
based, buying expensive, good looking gadgets that reflect well on the family,
especially when they are on one of their two annual holidays.
The 'Good Intenders'
The Good Intenders have more children than any other group. They have opted
for a non-urban life, with organic food featuring heavily. They are under constant
pressure from their children to adopt a more trendy, city life. They know that
one day they will loose their children to the city, but also hope that they
will make the choice to return one day.
So are you a 'fit and fun lover', an 'easy', a 'selfer', a 'good intender'
or a 'techie' ? Either way to be part of this social experiment you can enter
A series of Epson scouts will be touring the country from January and will
appear in Southampton, Bristol, Cardiff, Manchester, Glasgow, Newcastle, Sheffield,
Birmingham, Norwich and London shopping centres in search of the typical British
family to appear in The Epson Show.