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Inkrite collaborate with G&G - At the high profile launch of their new premium ink, EverBrite, Ninestar (G&G) and Medea International (Inkrite) have announced the first products resulting from intense collaboration on what they call a revolutionary product for ink cartridges.
The new products are more ecologically friendly, use recyclable materials, and allow consumers to reuse half the cartridge over and over, replacing only internal sealed ink tanks. The companies claim EverBrite inks offer performance unheard of in 3rd party products, and say it shows the aftermarket is poised to overtake traditional market leaders in terms of product quality as well as value. They say the aftermarket is about to come of age and surpass consumer expectations in huge leaps.
Medea claim equivalent print quality to OEM cartridges using the new EverBrite technology, and massively page yields of the equivalent OEM cartridges (up to 3.5 times the pages). The additional ability to then replace only the ink tanks is, according to G&G and Medea, an unbeatable combination both commercially and ecologically.
Inkrite claim the combination of innovative brand, unique packaging and patented technology is a first for aftermarket products, a sign of things to come from this partnership, and has far lower carbon footprints.
Yusuf Okhai, Managing Director of Medea International, says “Necessity is the Mother of Invention. The aftermarket has the hottest talent in the industry, and has to innovate to survive. The aftermarket should be encouraged, not stifled by litigation. The printing industry does not need to worry about competitors from within – it is future technology we should all be working together to stay ahead of. Whilst the industry litigates, competitive future technology innovates. The aftermarket comes after. But it is not called the inferiormarket or the backwardmarket."
"Yes, it comes after – but so does the future, and improved products. We (Medea and G&G) like to see ourselves not as players in the aftermarket, but as Pioneers of the Futuremarket. After, but never behind.”
By creating a totally new packaging format for ink cartridges, and packing it with a unique product, Inkrite feel they have a product that is simply bristling with advantages that embody both companies’ strengths and experience.
- So what is all the fuss about? Inkrite have created a packaging format that is a one-for all solution.
- Packed in innovative, sealed, tamper evident blisters made from recyclable PET
- Water resistant and zero glare matt finish paperboard frontage
- Easy open with a simple pull tab, and therefore safe – and require no scissors
- Welded with new and innovative technologies with low energy usage, lowering carbon footprints
- The same display facing size as OEM cartridges, but use up to 40% less space in post and shipping, lowering eco costs in every movement
- They will either stand up or hang on hooks, unlike many traditional blister packs
The packaging is said to encompass beauty, safety, simplicity, form, function and environmental awareness in perfect harmony, with world beating technology inside.
Certainly it shows the aftermarket, or futuremarket as Mr Okhai refers to it, is giving the established market leaders food for thought.
G&G have developed two piece cartridges that allow for the sale of ink tank pack on their own. Wastage is far lower, and as a good portion of the cartridge is reused, cost for ink tanks is also much lower than full cartridges. Many technologies and patents come together to create the NG (Next Generation) product, and the product has already been accepted by major European supermarkets.
New Inkrite NG (Next Generation) cartridges with ink tank system. Beauty, safety, simplicity, form, function and environmental awareness in perfect harmony with world beating with G&G Advanced technology.
For further information, please visit the Inkrite website.