will see the eagerly-anticipated launch of the FinePix S3 Pro -successor to Fujifilm's
critically-acclaimed FinePix S2 Pro digital SLR. Set to confirm Fujifilm's status
as one of the top three digital SLR makers, this model has been conceived as the
camera of choice for photographers who wish to achieve image quality worthy of
Fujifilm's professional film heritage.
Fuji say this camera will be a breed apart from all other DSLRs because of
its sensor and processor technology, without doubt the most important components
within any digital camera. The FinePix S3 Pro's 4th Generation Super CCD SR
sensor will use 6.17 million S-pixels and 6.17 million
R-pixels (12.3 million effective photodiodes) to deliver 12 million recorded
pixels. The picture quality from this 23 x 15.5mm sensor will show noticeable
image improvements to that of single-pixel cameras. Fuji go on to claim the
SR sensor's unique double photodiode design will produce images with a dynamic
range four times greater than that of a sensor working on single-pixel technology.
This dramatically broadens tonal capability, and guarantees exceptional rendition
from bright highlights to deep shadows. It gives greater sensitivity, improved
signal-to-noise ratio and consistently natural colour reproduction.
The camera is designed around the long-established Nikon F-mount, and will
have two shutter release buttons to ensure comfortable shooting in both landscape
and portrait orientations. A further improvement on the S2 Pro is that power
is provided by four AA batteries.
The FinePix S3 Pro's Intelligent Flash with D-TTL full-aperture exposure metering
will enable photographers to achieve outstanding results with compatible Nikon
DX-series Speedlights. Appearing for the first time in a Fujifilm digital camera,
this will allow a new level of creative lighting options for FinePix S3 Pro
users. What's more, the PC sync connection will allow strobes or other external
flash systems to be connected for ultimate studio connectivity.
The camera will accept both xD-Picture Card and Microdrive media, for more
flexible storage. It incorporates a newly-developed, bright two-inch 235,000
pixel LCD monitor (with approximately 100% frame coverage) alongside a second
LCD data display for information on settings. And for improved data transfer
speeds, the camera is set to offer both high-speed IEEE1394 and USB 2.0 interfaces.
Feedback from customers on the design and functionality of the FinePix S2 Pro
was an integral part of Fujifilm's design process for its successor. As a result
of this input, and the success of the FinePix S2 Pro, Fujifilm has retained
the camera's solid, one-piece body made from durable polycarbonate, as a basis
for the FinePix S3 Pro.
Adrian Clarke, Director of Consumer Products, Fujifilm UK, said, "For
many years, the world's top photographers have chosen to load their cameras
with Fuji film, to produce the very best images from their cameras. Once they
see the images produced by the S3 Pro's Super CCD SR, we are confident that
Fujifilm will be their choice for years to come.
"Rather than follow the trend of removing features from the digital
SLR, our mission has been to improve on a top-class product. Almost all the
development effort is being focused on where it matters most - the imaging sensor
and processing. This announcement reconfirms Fujifilm as one of the three leading
developers of digital SLR cameras."