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Fujifilm FinePix cameras and underwater housings

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Category: Compact Cameras

Fujifilm FinePix cameras and underwater housings - Freedom for your sub-aqua photography with new underwater housings for the FinePix F30 Zoom and FinePix A500 and A400 Zoom cameras

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Fujifilm FinePix cameras and underwater housings
Press Release:
Fujifilm today announced the release of a durable underwater housing unit for the TIPA and DIMA award-winning FinePix F30 Zoom. The WP-FXF30 is a sturdy, watertight casing that keeps the camera dry and copes with the pressure of dives as deep as 40 metres. It also gives protection on a sandy beach, from splashed water or bad weather on boats and in snowy conditions. So once you're done diving in summer you can ride the slopes with it in winter.

In addition, Fujifilm has released its first waterproof case for entry-level cameras. The WP-FXA500 is suitable for the FinePix A400 and A500 Zooms and is waterproof at depths of up to 3 metres.

FinePix F30 Zoom - the ultimate diver's compact
The FinePix F30 Zoom is the perfect camera for divers. In addition to its low light performance, which makes it great for capturing all the detail in the deep, it features a dedicated underwater mode that acts as an in-built red filter. Choosing this setting automatically reduces the blue cast of subjects in your underwater images. It also means that you are not reducing the amount of light going into the lens, which is a drawback of traditional red filters. The underwater mode ensures that shots from your dive expeditions will look as vibrant as you remember them, recording images with stunning clarity. And with no need for an external red filter that's one less bit of kit to remember.

The FinePix F30 Zoom and underwater housing are perfect if you're tired of shots being spoiled by the inevitable low light underwater. Even when you're just ten metres down, light levels tend to be around one eighth of those at the surface, which is why conventional digital cameras can produce blurred or 'noisy' photographs on dives.

To help with this, the FinePix F30 Zoom's Real Photo Technology gives an unbeatable sensitivity of ISO 3200 at full resolution. What this means is natural looking pictures with no blur even in the low, blue light of the ocean. When paired with its dedicated underwater housing unit, the FinePix F30 Zoom is truly in its element in the deep.

For those occasions when you could still use a little extra light, the Fujifilm underwater strobe kit is available. This is a lightweight external flash in its own waterproof housing with a flexible arm that can be moved around to direct the light where it's needed. Combined, the FinePix F30 Zoom with underwater housing and underwater strobe flash is one of the most affordable comprehensive kits for underwater photography on the market today.

Another photographic bugbear highlighted by divers is battery life. Power-hungry digital cameras that run out of juice during a dive mean that you are left with an incomplete record of underwater expeditions. The FinePix F30 Zoom achieves a class-leading 580 shots on a single charge. This is a camera that will be with you throughout even the most extended dives, making it the perfect dive buddy.

Fujifilm's first waterproof case for entry-level digital cameras
Fujifilm's WP-FXA500 is a robust polycarbonate casing specifically designed for the entry-level digital FinePix A400 and A500 Zooms. The casing matches the cameras' simplicity and ease of use, whilst also delivering great results, and will provide protection from sand, snow, water and bad weather. Its ability to stay waterproof at depths of up to 3 metres offers a great introduction to underwater photography, and makes it the perfect solution for summer holiday swimmers and snorkelers.

Tania Payne, Fujifilm's Marketing Manager for Digital Camera Accessories, said, "Underwater photography is central to Fujifilm's product development. Putting any compact digital camera in a waterproof housing does not necessarily make it suitable for a dive enthusiast. This is because underwater photography places specific demands on the camera's sensitivity and battery life, and these are two areas that the new FinePix F30 Zoom puts right. We think it'll be just as appreciated by the diving fraternity as its predecessors, the FinePix F10 and F11, were."

The FinePix F30 Zoom was voted the 'Best Digital Camera in Europe 2006' by the Technical Image Press Association (TIPA), and also won the 'Innovative Product' category at this year's Digital Imaging Manufacturers Association (DIMA) Awards.

FinePix F30 Zoom Underwater Housing features at a glance:
  • Pressure resistance: 40 metres
  • Made from tough, transparent polycarbonate
  • Dedicated design retains full camera functionality when sealed
  • FL reinforced glass lens window
  • ISO 100 - 3200 sensitivity for excellent results in the low light of the ocean
  • Dedicated underwater mode
  • 6 megapixels, 3x optical zoom
  • Underwater housing dimensions 129 mm x 94 mm x 96 mm (W X H X D)
  • Underwater housing weight: 295 G (excluding camera and accessories)

Package includes:
  • Underwater housing
  • Flash diffuser
  • Hand strap
  • Silica gel and grease

FinePix A400 Zoom and FinePix A500 Zoom Waterproof Case features at a glance:
  • Pressure resistance: 3 metres
  • Made from tough, transparent polycarbonate
  • Reinforced glass lens window
  • 4 megapixels (FinePix A400 Zoom) / 5 megapixels (FinePix A500 Zoom),
  • 3x optical zoom
  • Underwater housing dimensions 110 mm x 65 mm x 58 mm (W X H X D)
  • Underwater housing weight: 193 G (excluding camera and accessories)

Package includes:
  • Underwater housing
  • Hand strap
  • Silica gel and grease

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