Fujifilm today announced the launch of the FinePix F20, an affordable
and slimline 6.3 megapixel camera that reflects the company's
commitment to producing a wide range of high-end, high sensitivity
digital cameras that work in low light.
The FinePix F20 refines the body shape of the acclaimed FinePix F30.
However its convenient, pocketable dimensions do not prevent it from
featuring the same powerful sixth generation Super CCD HR sensor and
Real Photo Processor II technology as its bigger brother.
Fujifilm's Real Photo Technology cameras are among the only digital
compacts to deliver ISO sensitivity of 1600 and above at full
resolution. This ensures crisp, clear images that are as close as any
digital camera gets to reproducing a scene just as the human eye sees
it, even in low light, without the use of flash. The FinePix F20's
sensitivity of ISO 100-2000 makes it five times more effective at
capturing detailed, natural looking images in low light than a
conventional compact with ISO 400. It's a feature that users are coming
to expect from high-specification cameras.
The camera also features Fujifilm's Intelligent Flash system.
This helps avoid the messy background blur of 'slow-sync' flash as well
as the starkness of conventional flash. Instead, the camera
automatically sets the power output of the flash to produce balanced
images that combine natural foreground illumination with optimum
background exposure. It spells the end for bleached-out people and
blacked-out backgrounds, and brings greater depth and clarity to
twilight hour photography.
In addition, the FinePix F20's innovative 'Natural Light &
Flash' Dual Shot mode takes two shots in quick succession, one with
flash and one without, before displaying them side by side for instant
comparison. It's like a photographic safety net and means the user can
be confident of getting a great image for every unexpected, spontaneous
With a 300-shot battery life, 14 scene positions including beach, snow
and fireworks, the FinePix F20 is a versatile and dynamic companion
that guarantees the user great pictures wherever they take it.
Adrian Clarke, Fujifilm's Director of Photo Products, said, "This
new camera reflects Fujifilm's photographic strategy by broadening our
range of high-sensitivity digital cameras. Digital photography has
moved on from megapixels, and today sensitivity is the key area of
advancement. Our cameras are at the vanguard of this movement and the
FinePix F20 joins a growing family of models specifically designed to
produce pictures just as your eyes see them.
FinePix F20 features at a glance:
- ISO 2000 sensitivity at full resolution for low-noise
photography in all light situations
- On Picture Stabilisation and Natural Light Mode or ISO 1600
on Auto and Manual Mode
- Sixth generation Super CCD HR VI sensor delivering 6.3
million effective pixels
- Real Photo Processor II reduces noise and delivers enhanced
- Anti-blur button to set high shutter speed and reduce the
risk of blurry images
- Intelligent Flash achieves the optimum combination of high
sensitivity and natural skin tones
- 'Natural Light & Flash' Dual Shot mode
- Quick response times 0.01 second shutter lag and 1.4 second
- 3x optical zoom
- Long-life battery (up to 300 shots)
- TV-quality VGA movie recording of 30 frames per second with
- PictBridge(tm) compatible for direct printing without a PC
A range of dedicated optional accessories is available for the FinePix
F20, including premium leather case, and for users who want to travel with their camera,
a Fujifilm World Travel Adaptor, for charging abroad, and spare
Lithium-ion battery, NP-70, is also available.
The camera comes with software CDs, FinePix Viewer and ImageMixer VCD2
LE for FinePix. Also included are Lithium-ion battery NP-70, AC Power
Adaptor AC-5VC, Hand Strap, and USB and A/V cables.
Availability & pricing
The FinePix F20 will be available from UK retailers in September
2006. Pricing and stockists will be announced nearer to the
date of retail launch.