It may just look like a straightforward compact camera, however the
FinePix F30 is making an impression on the photographic industry that
belies its diminutive proportions and understated design.
The Digital Imaging Manufacturers Association (DIMA) has presented
Fujifilm with an 'Innovative Product Award' for the FinePix F30 Zoom.
Over seventy products were submitted for award consideration and the
FinePix F30 Zoom is one of only two cameras to be honoured with this
prestigious award, which recognises revolutionary new products and
The FinePix F30 Zoom sets a new benchmark for image quality in a
digital compact, confirming that the digital camera tide is decisively
turning away from megapixels. Finally kicking the "more pixels means
better quality" argument into touch, the FinePix F30 Zoom is the
world's first digital compact camera to deliver ISO 3200 sensitivity at
full resolution, enabling users to produce top-quality images, even in
the low-light conditions that cripple conventional digital
cameras. Boasting a Sixth Generation Super CCD and Fujifilm's
groundbreaking Real Photo Processor II technology, the FinePix F30 Zoom
makes it easier than ever for users to experiment with photography in a
range of lighting conditions and with moving subjects.
Adrian Clarke, Fujifilm's Director of Photo Products, said, "Winning
this prestigious award is testament to Fujifilm's commitment to
developing innovative digital technology. It's good news, not just for
Fujifilm but also for the industry as a whole that DIMA has recognised
the development efforts where it matters most - the sensor and image