FinePix F40fd front viewthe back of the FinePix F40fdPress release:
Fujifilm is pleased to announce the launch of the FinePix F40fd, the
latest in its flagship range of F series compact digital cameras.
Featuring Fujifilm's proprietary Real Photo Processor II, Super CCD HR
VI and hardware-based Face Detection, the new model continues the F
series tradition of delivering sophisticated technology and compact,
straightforward design. Added to this, ISO 2000 sensitivity at full 8.3
megapixel resolution, 3.0x optical zoom lens and 300 shot battery life
make it perfect for prolific snappers or enthusiast photographers who
need a high-performance take-anywhere digital camera.
In a first for FinePix cameras the FinePix F40fd features a dual memory
card slot, which accepts not only Fujifilm's traditional xD-Picture
Card(tm) but also the popular Secure Digital (SD) card format.
The new camera also debuts a redesigned outer-shell and Graphical User
Interface (GUI) system for Fujifilm's F series. More slim line than its
predecessor, at just 23.3mm deep, and available in three colours;
silver, gunmetal and blue, the FinePix F40fd is even more pocketable
and has a design that reflects the sophisticated technology within.
Enhanced 2.5" LCD screen with Fujifilm's wide view filter expands
viewing angle by up to 25 degrees compared to earlier models.
Furthermore, a new mode dial, for faster access to popular settings,
improved button layout and intuitive GUI system, with pop-up prompts to
guide the user through the menu, make the camera easier than ever to
Real Photo Technology
Fujifilm's Real Photo Technology brings together CCD, processor and
lens to deliver images of optimum quality that are rich in colour,
detail and sharpness and low in noise. Fujifilm's proprietary Super CCD
HR VI is a unique octagonal shape, which means it has a larger surface
area than traditional sensors, making it more sensitive to light. This
gives Fujifilm's FinePix cameras their unique High ISO sensitivity
ratings. It also means faster shutter speeds can be used to capture
images; combating image blur. The design of the Super CCD also makes it
less prone to noise; the grainy, speckled effect that can occur,
especially at higher ISO settings. The FinePix F40fd achieves ISO 2000
(1600 selectable) at full resolution, which means there is no trade off
between ISO setting and image sharpness, or the size of the print that
can be made.
The RP Processor II featured on the FinePix F40fd features double noise
reduction. It has proven capability of delivering images with
significantly less noise than some competing models at a lower ISO.
Furthermore, Fujifilm's Fujinon lenses are the product of over seven
decades of R&D into lens technology; completing the triangle of
lens, CCD and processor all optimised to work in harmony together. The
result is photographs of unrivalled quality no matter what the subject
or level of light.
The FinePix F40fd is Fujifilm's fourth digital camera to feature
hard-wired Face Detection technology, joining the FinePix S6500fd,
F31fd and Z5fd in Fujifilm's current range. It is the result of
Fujifilm research demonstrating that most photos are taken of people in
low light conditions; and that these situations are also when most
photos go wrong. Face Detection ensures the camera prioritises faces in
the frame above other details; even if those details are a more obvious
focus point. For example, when subjects are off centre or standing with
the light behind them. Because the technology is hard-wired to the
camera's processor, it is capable of detecting faces and taking a photo
in an industry-leading 0.05 seconds.
Face Detection works by triangulating eyes and mouth, using an
algorithm to optimise focus and exposure for up to ten faces in a
single frame. A green square surrounds the face of the primary subject
on the camera's LCD screen, whilst white squares identify up to nine
other subjects. Movement tracking keeps the camera 'locked on' to its
subjects until they move out of the picture. The technology works
irrespective of the subject's position in the frame, and is not
confused by spectacles.
In Playback mode, Face Detection will automatically zoom in to
subjects' faces and trim the shot for optimum portraits.
Making light work of photography
Fujifilm's Super CCD ensures that, in the majority of cases,
photographers can choose to take photographs without any use of flash.
However, when flash is needed or preferred, Fujifilm's Intelligent
Flash system analyses the subject of the photo and sets power output
accordingly. The result is much more natural looking images, with
true-to-life colour reproduction and balanced background and foreground
exposure. When combined with Face Detection, the system prioritises
flash settings for reproduction of the best possible skin-tones,
avoiding the ghostly, white-faced effect of traditional on-camera
Natural Light & Flash mode goes one step further, taking two
photos in quick succession - one without flash, and one with. Both
photos are then displayed side by side for easy comparison.
With 14 special scene position modes, including Underwater, Snow, Night
and Close-up, the FinePix F40fd is ideally suited to any photo
opportunity. When a still image isn't sufficient, the camera's movie
mode, at 30 frames per second, captures movie clips with sound that are
limited in length only by the size of memory card used.
Adrian Clarke, Fujifilm's Director of Photo Products, says: "Fujifilm's
F series cameras lead the way in low light photography. The FinePix
F40fd further establishes the series as champions of our proven Real
Photo Technology. Face Detection, Intelligent Flash and class-leading
sensitivity combine to achieve the high image quality that people have
come to associate with Fujifilm cameras."
FinePix F40fd features at a glance:
*Face Detection Technology built-in to the camera's processor
*Real Photo Processor II and new Super CCD HR VI
*ISO 2000 sensitivity at full resolution (1600 selectable)
*8.3 million pixels
*3.0x optical zoom
*Long-life battery (up to 300 shots)
*IR Communication (IR simple *)
*VGA movie capture of 30 frames per second with sound
*PictBridge (tm) compatible for direct printing without a PC