Fujifilm FinePix F810 Zoom's Super CCD performance hits new heights

Fujifilm's obsession with improving digital image quality has hit a new level with the launch of the FinePix F810 Zoom. This compact digital camera introduces a refinement in the construction of Fujifilm's Super CCD HR sensor, as well as enhanced processor technology and a new sensitivity rating of ISO 80. These enhancements translate into something very simple - purer, clearer, sharper pictures.

The newly-designed Super CCD HR sensor featured in the FinePix F810 Zoom improves the storage capacity for electric charge held by each of its six million photodiodes (pixels). Along with the trademark Super CCD high sensitivity of ISO 800, this sensor refinement translates into a new lower sensitivity of ISO 80, greatly improved signal to noise ratio, along with an attendant increase in image quality. In other words, the FinePix F810 Zoom is capable of storing more electric charge in the sensor to generate a higher quality image.
refinements to the sensor and processor have resulted in an increase in sensor gain, which has been used to achieve low sensitivity equivalent to ISO 80, a higher signal to noise ratio and an incredibly clean, pure signal. Studied in isolation, the images produced by the F810 Zoom will appear to have been produced by a significantly more expensive camera.

Looking at the photographic results, followed by the specifications, any observerthe user would be forgiven for coming to the same concludingsion that this is a high-end, enthusiast camera. Manual exposure control, flash compensation, RAW mode, manual focus and JPEG compression options are all features that are at home on much bigger, enthusiast-level, bulkier cameras. This is a camera for those who know about photography, but don't require over-sized photographic equipment to prove it!

The FinePix F810 Zoom features an extensive 4x zoom lens that gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera. When the camera is switched on, this lens is ready and extended immediately. The widescreen (16:9) facility that debuted on the FinePix F710 Zoom is also present, enabling images and movie files to be viewed in full on a widescreen television, without stretching or distortion.
The FinePix F810 Zoom is perfect for the off-duty photographer or camera enthusiast with quality in mind. Featuring a host of manual controls and exceptional picture quality, photographers will find it difficult to track down such a rewarding digital camera that also fits in their pocket.

Adrian Clarke, Fujifilm's Director of Consumer Products, said, "The photographic community is waking up to the fact that extra pixels don't necessarily deliver better image quality. In fact, sometimes more pixels get in the way of good image quality. Instead, our technical teams have been working on improving an already highly-regarded sensor/processor combination.

"The FinePix F810 Zoom proves underlines what's fundamentally exciting about digital photography; that a small camera like this can achieve the quality and flexibility that you'd expect from a large and bulky one."

FinePix F810 Zoom features at a glance

• Newly-developed 1/1.7 inch Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)
  
• High performance 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera
  
• High resolution 2.1" widescreen LCD screen (173,000 pixel CG silicon TFT monitor)
  
• Full range of exposure controls (P/S/A/M) with convenient command dial
  
• Continuous shooting modes including Top 4, Final 4 and Long-Period shooting up to 40 frames at 1.6 frames/sec
  
• Wide range of ISO settings (80/100/200/400/800)
  
• High quality VGA movie recording at 30 frames per second with sound
  
• USB 2.0 connectivity for high speed image transfer
  
• RAW file format for unprocessed image saving
  
• Ultra-fast start-up time of under 1.2 seconds, shooting interval of approx. 1.0 second
  
• Includes PictureCradle for fast charging and convenient image transfer
  
• xD-Picture Card providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
  
• PictBridge compatibility for direct printing without a PC
  

Specifications of Finepix E810 Zoom

Number of effective pixels	6.3 million effective pixels
CCD sensor	1/1.7 inch Super CCD HR Number of total pixels: 6.63 million
Number of recorded pixels:	Still image: Standard mode: 4,048 x 3,040 (12.3 million) / 2,848 x 2,136 / 2,048 x 1, 536 / 1,600 x 1,200 / 640 x 480 pixels Widescreen mode: 3,968 x 2,232 (8.9 million) / 3,200 x 1,800 / 2,304 x 1,296 / 2,048 x 1,152/ 768 x 432 pixels Movie: Standard mode: 640 x 480 / 320 x 240 pixels, 30 frames per second with monaural sound Widescreen mode: 640 x 360 / 320 x 184 pixels, 30 frames per second with monaural sound
File formats	Still image: JPEG (Exif Ver 2.2) Movie: AVI (Motion JPEG) (Design Rule for Camera File System Compliant / DPOF compatible)
Storage media	xD-Picture Card (16MB to 512MB capacities currently available)
Lens	Fujinon 4x optical zoom lens f/2.8 - f/5.6
Lens focal length	7.2 - 28.8mm. Equivalent to 32.5 - 130mm (STD) / 35.5 - 142mm (WIDE) on a 35mm camera
Focus	Auto focus / AF Area Focus/ AF Centre Focus / Manual focus AF assist illuminator available
Focus range	Normal: 60cm to infinity Macro: 7.5cm - 80cm
Shutter speed	3sec. - 1/2000 sec depending on exposure mode
Aperture	Wide-angle: F2.8 - F8 (1/3 EV steps) Telephoto: F5.6 - F8 (1/3 EV steps)
Exposure control	64-zone TTL metering-multi, spot, average
Sensitivity	Auto: Auto (equivalent to ISO 80 - 640) / 80 / 100 / 200 / 400 / 800 SP/P/S/A/M: equivalent to ISO 80 / 100 / 200 / 400 / 800 (resolution at 3M / 2M / 0.3M for shots taken at ISO 800)
White balance	Automatic Manual (Fine, Shade, Fluorescent Light (Daylight), Fluorescent Light (Warm White) Fluorescent Light (Cool White), Incandescent Light, Custom
Flash	Auto flash using flash control sensor Effective range: Wide angle 0.3m - 4.0m Telephoto 0.6m - 2.5m Flash Mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro., Red-eye Reduction + Slow Synchro.
Viewfinder	Real image optical, approx. 77% coverage
LCD monitor	2.1" Widescreen CGsilicon TFT (173,000 pixels) approx. 100% coverage
Self-timer	Approx 2/ 10 sec
Video out	NTSC/PAL selectable
Digital interface	USB 2.0 (High Speed)
Terminal	Multiple connector (for USB & AV cables, cradle - included with camera), power input socket
Power source	NP-40 battery (710mAh, included) or AC power adaptor (included)
Dimensions	109.5 (W) x 54 (H) x 29 (D) mm
Weight	200g (excluding batteries and media)
Camera functions
Digital zoom (shooting)	Standard (4:3 Format) 4,048 x 3,040: Shooting -, Playback 30.0 2,848 x 2,136: Shooting 1.4, Playback 21.1 2,048 x 1,536: Shooting 2.0, Playback 15.2 1,600 x 1,200: Shooting 2.5, Playback 11.9 640 x 480: Shooting 6.3, Playback 4.7 Wide (16:9 Format) 3,968 x 2,232: Shooting: -, Playback 22.0 3,200 x 1,800: Shooting 1.2, Playback 17.8 2,304 x 1,296: Shooting 1.7, Playback 12.8 2,048 x 1,152: Shooting 1.9, Playback 11.4 768 x 432: Shooting 5.2, Playback 4.3
AF assist illuminator	Effective range: up to approx. 1.8m (wide angle) depending on subject
Shooting modes	Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene) Continuous: " Top 4: Max. 3 frames / sec. up to 4 frames " Final 4: Max. 3 frames / sec. up to 4 frames Long period: Max. 1.6 frames / sec up to 40 frames Only at 2M mode (2,048 x 1,536 / 2,048 x 1,152 pixels)
Playback	Single frame (with max. 30x playback zoom), 12 multi-frame, displayed by date
Colour modes	B&W / Chrome / Standard
Voice memo	Up to 30 sec. WAV format
Accessories included	16MB xD-Picture Card Li-ion battery: NP-40 AC power adaptor: AC-5VW Hand strap Owner's manual USB cable AV cable PictureCradle CD-ROM containing: - USB driver - FinePix Viewer - ImageMixer VCD2 for FinePix - RAW File Converter LE
Optional accessories	xD-Picture Card: 16, 32, 64, 128, 256, 512MB capacities currently available Li-ion rechargeable battery: NP-40 Battery charger: BC-65 - Charging time for NP-40: approx. 1.5 hours AC power adaptor (AC-5VH/5VHS) PC Card Adaptor (DPC-AD) CompactFlash Card Adaptor (DPC-CF) USB Memory Card Reader (DPC-R1) USB Pen Drive/xD-Picture Card Reader (DPC-UD1) Fujifilm 7-in-1 Memory Card Reader (DCR-71) xD-MP3 Card Reader/MP3 Player Soft case Underwater housing (WP-FX701)