Fujifilm Photofinishing have appointed WPS Media as their new PR agency. WPS have been the retained agency for Fujifilm's Professional Division since 2001 and through this and their work with other industry big-hitters such as Master Photographers Association, Photo Marketing Association and Kenro, WPS Media has built up a considerable reputation as a one-stop shop for imaging industry editorial.
David Honey, director of Photo Imaging at Fujifilm, said: "We were keen to select an experienced agency that fully understands all sides of our industry and after consultation will our department heads, the decision to choose WPS Media was unanimous. They have a long and unblemished reputation and are highly respected among the journalistic community. We are delighted to welcome them onboard."
Fujifilm's Photofinishing division encompasses digital minilabs, paper and chemicals, thermal photo printers and film processors.
WPS Media managing director, Darron Hartas, commented on the deal: "We've worked with various departments of Fujifilm for many years and I'm delighted that we've been chosen by the Photofinishing division to look after their news output and other editorial requirements. I'm looking forward to forging a long and fruitful allegiance between our two companies."
For more information on Fujifilm please visit their website.