Fujifilm's digital photography expertise has been recognised by a series of
accolades and award successes in the past month.
Following its launch in July 2003, the FinePix F700 Zoom has received a series
of commendations for its winning combination of style, speed and ground-breaking
sensor technology. The compact digital camera was the first to incorporate Fujifilm's
innovative Fourth Generation Super CCD SR. The new sensor enables the user to
capture highlight and shadow detail missed by conventional digital cameras,
resulting in images of stunning quality. Fujifilm has dubbed this advance 'High
Fidelity PhotographyTM ', a reference to the sensor's extraordinarily faithful
rendition of detail.
2003 MAXIM STYLE AWARDS, 'MONEY TO BURN' CATEGORY
For the second year running, a Fujifilm digital camera has enjoyed success in
Maxim magazine's annual awards. The FinePix F700 Zoom won the 'Highly Commended'
award in Maxim's 'Money to Burn' category. This follows the winning performance
of the FinePix F601 Zoom in 2002.
GQ's '100 BEST THINGS IN THE WORLD' EXHIBITION
The FinePix F700 Zoom continues its success with acclaim from GQ magazine as
one of the '100 best things in the world'. The GQ exhibition, which covers areas
such as gadgets, cards, clothes and music, takes place in November and December
at the Barclay Hotel, London.
2003 COMPUTERACTIVE READER AWARDS, 'BEST DIGITAL CAMERA COMPANY' CATEGORY
For the second year running, Fujifilm has been voted 'best digital camera company'
by the readers of Computeractive, the UK's best-selling computer magazine. Reader
voting makes these awards a true barometer of brand perception amongst the UK
Adrian Clarke, Director of Consumer Products, Fujifilm, said, "It's
always fantastic to win awards as they are a recognition of everyone's hard
work. We made significant technological strides with the FinePix F700 Zoom,
without compromising the camera's aesthetics. This combination has worked, and
the fantastic response we are getting is testament to that."